SVP, Content & Creator - Social Influence and Public Affairs

We. Communications•Washington DC, WA

About The Position

We. is seeking a senior communications leader to combine public affairs and reputation expertise with sophisticated social and digital experience. The SVP, Content & Creator will help organizations navigate complex issues, build influence, and engage audiences that shape business and policy outcomes. This role serves as a senior counselor to clients and teams, translating complex corporate, societal, and policy issues into compelling, credible narratives suited to how information moves today. The position leads integrated strategies across public affairs, corporate reputation, executive communications, social, and digital. It brings a social-first approach to reputation and influence, using social platforms, creators, communities, audience intelligence, and cultural signals to understand conversations, identify opportunities and risks, and engage audiences. The SVP partners with strategists, creatives, and creators to develop narrative platforms and social-first content, and advises clients on politically or culturally sensitive issues. The role also builds trusted senior client relationships, supports business development and new-business pitches, leads and mentors multidisciplinary teams, and owns scopes, budgets, and senior client relationships appropriate to the SVP level. The salary range is $195,000–$234,000 annually across U.S. locations. North America non-remote employees are required to work in the office three days a week.

Requirements

15+ years of experience in communications, public affairs, corporate reputation, social strategy, or related disciplines; deeper experience is expected at the VP level.
Significant hands-on experience developing social and digital strategy; social expertise is essential.
Strong understanding of public affairs, policy communications, reputation, and issues management.
Experience counseling senior executives and C-suite leaders.
Deep understanding of how social platforms, creators, communities, traditional media, and influential individuals interact to shape public opinion.
Experience using social listening, audience intelligence, and cultural insights to inform communications strategy.
Ability to translate complicated policy or corporate topics into simple, compelling stories.
Strong creative instincts and ability to recognize ideas that can earn attention, rather than simply deliver a message.
Demonstrated experience leading integrated teams and significant client relationships.
Excellent judgment when navigating sensitive, polarized, or rapidly evolving issues.

Responsibilities

Lead integrated communications strategies across public affairs, corporate reputation, executive communications, social, and digital.
Help clients understand the people, communities, and voices shaping conversations around important issues.
Translate complex policy, regulatory, and societal topics into clear, human, culturally relevant narratives.
Advise senior executives and communications leaders through high-profile issues, scrutiny, and rapidly evolving conversations.
Build strategies that use social as a source of intelligence, engagement, and influence, not only as a distribution channel.
Identify creators, experts, advocates, executives, and communities that can credibly shape conversation.
Partner on executive social strategies that establish leaders as credible voices on relevant issues.
Use social listening, audience intelligence, and cultural signals to anticipate conversations and identify opportunities and risks.
Partner with strategists, creatives, and creators to develop accessible, compelling social-first content.
Develop narrative platforms and content ecosystems that work across executive, corporate, creator, and owned channels.
Champion experimentation with new storytelling formats, platforms, and technologies.
Build trusted relationships with C-suite executives, communications leaders, and public affairs teams.
Guide clients through politically or culturally sensitive issues with sound judgment and awareness of stakeholder and audience dynamics.
Turn communications challenges into clear strategic choices and actionable programs.
Identify opportunities to expand public affairs, corporate reputation, executive social, and influence work within existing client relationships.
Lead new-business efforts, from shaping the strategic proposition through pitching and closing.
Build and mentor multidisciplinary teams spanning public affairs, content strategy, social, creators, and creative.
Help evolve the agency’s perspective on modern public affairs in a fragmented, creator-driven media environment.
Own scopes, budgets, and senior client relationships appropriate to the SVP level.

Benefits

Comprehensive benefits program including medical, dental, and vision coverage.
Pretax accounts including HSA with company match, Medical FSA, and Dependent Care FSA.
Generous time off including PTO, holidays, Annual Wellness Break, Summer Fridays, and Personal Days.
Short- and long-term disability paid by the company.
Parental Leave, up to 12 weeks for birthing and non-birthing parents.
Caregiver Leave, up to 2 weeks to help an eligible family member with a serious health condition.
Community Engagement, up to 24 hours.
Bi-annual Wellness Credits, up to $300 per year.
Support with home office equipment.
Monthly Technology Credit to offset internet and phone costs.
401(k) Traditional and Roth options with company match.
Learning and Development Programs for employees.