SVP, Commercialization

Western Union•New York, NY

19h

About The Position

The SVP, Commercialization translates enterprise priorities into a commercialization roadmap with clear ownership, investment requirements, and financial outcomes. The role prioritizes customer segments, corridors, and distribution opportunities; develops business cases with Finance covering pricing, unit economics, returns, and scale-or-stop criteria, beginning with Stablecoin; and simplifies planning and investment decisions to accelerate launches. The role leads cross-functional go-to-market plans and readiness standards, using pilots and customer feedback to validate demand and develop repeatable regional deployment models. It establishes shared commercial performance scorecards and review processes, while embedding compliance, customer protection, privacy, fraud prevention, and resilience into plans without bypassing independent approval authorities. The SVP also leads end-to-end process transformation across priority areas, partnering with Compliance, Operations, Technology, Finance, and regional leaders to clarify global ownership, reduce handoffs, and embed automation and AI. Focus areas include modernizing fraud detection and risk rules, streamlining KYC workflows, automating agent onboarding and certification (KYA), and simplifying settlement, reconciliation, funding, and collections, starting with Stablecoin.

Responsibilities

Translate enterprise priorities into a commercialization roadmap with clear owners, investment requirements, and financial outcomes; prioritize segments, corridors, and distribution opportunities.
Build business cases with Finance covering pricing, unit economics, returns, and scale-or-stop criteria, starting with Stablecoin.
Simplify planning and investment decision processes so approved opportunities reach launch faster.
Lead cross-functional launch plans and readiness standards covering operations, agent and partner enablement, risk, and regulatory approvals.
Use pilots and customer feedback to validate demand and build repeatable regional deployment models.
Reengineer launch and onboarding processes to remove handoffs and shorten time from pilot to scale.
Establish shared scorecards with Finance covering revenue, margin, adoption, retention, and ROI, and lead reviews that drive decisions to scale, reposition, or discontinue.
Escalate trade-offs to the EVP of Strategy.
Embed compliance, customer protection, privacy, fraud prevention, and resilience into plans without bypassing independent approval authorities.
Lead end-to-end process reengineering for priority focus areas in partnership with Compliance, Operations, Technology, Finance, and regional leaders; clarify global ownership, reduce handoffs, and embed automation and AI.
Modernize fraud detection with real-time risk rules, fewer false positives, and feedback loops from operations and fraud claims; design fraud controls into new offerings.
Streamline risk-based onboarding, enhanced due diligence, and reinstatement through digital KYC workflows and consistent global standards that allow for local regulatory variation.
Redesign agent onboarding, certification, and recertification (KYA) around a single source of truth and automation to speed onboarding and reduce returned packages and inactive agents.
Partner with Finance and Treasury to simplify and automate settlement, reconciliation, funding, and collections for real-time visibility and scale, starting with Stablecoin.