Lead Commercialization
About The Position
The Lead Commercialization role drives the end-to-end commercialization lifecycle for AT&T products and services, accelerating revenue growth and market share through innovative go-to-market strategies and data-driven optimization. The role translates established strategies into actionable plans, using market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings. The position monitors and optimizes product and channel performance, applying data analytics, market trends, and competitive intelligence to recommend strategic adjustments. It coordinates teams and external partners to deliver commercialization initiatives and strategic programs on time and within budget, aligns business units, and provides insights and recommendations to senior leadership. Growth initiatives may include identifying emerging markets, developing incentives, and coordinating distribution strategies. This experienced professional is recognized as an expert and creatively resolves complex issues through broad and in-depth knowledge. The role leads significant projects with strategic autonomy, influences executive decisions, mentors less experienced staff, implements long-term plans affecting the organization, and frequently collaborates with senior leadership. The position has no supervisory responsibility. It is based in Dallas, Texas, with 40 weekly hours.
Requirements
- At least 5 years of related experience.
- Certification is required in some areas.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Implement go-to-market strategies by translating established strategies into actionable plans.
- Use market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence.
- Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
- Serve as a liaison among business units and provide insights and recommendations to senior leadership.
- Drive growth initiatives, including emerging market identification, incentive development, and distribution strategy coordination.
- Lead significant projects, implement long-term organizational plans, influence executive decisions, and mentor less experienced staff.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days per year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave may be available beyond what state and local law require; it is unprotected
- Adoption reimbursement
- Short-term and long-term disability benefits
- Life and accidental death insurance
- Supplemental critical illness, accident, hospital indemnity, and group legal benefit programs
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, internet (including fiber where available), and phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
