Lead Commercialization

AT&T•Dallas, TX

About The Position

Drive the end-to-end commercialization lifecycle for AT&T products and services, accelerating revenue growth and market share through innovative go-to-market strategies and data-driven optimization. This experienced professional is recognized as an expert and creatively resolves complex issues using broad and in-depth knowledge. The role leads significant projects with strategic autonomy, influences executive decisions, mentors less experienced staff, implements long-term plans that impact the organization, and frequently collaborates with senior leadership. The role coordinates teams and external partners to deliver commercialization initiatives and strategic programs on time and within budget. It serves as a liaison across business units and provides insights and recommendations to senior leadership. The position has no supervisory responsibility. It is a regular, 40-hour-per-week role based in Dallas, Texas.

Requirements

  • At least 5 years of related experience.
  • Certification is required in some areas.

Nice To Haves

  • Bachelor’s degree (BS/BA) desired.

Responsibilities

  • Translate established go-to-market strategies into actionable plans, using market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
  • Monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
  • Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
  • Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
  • Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
  • Lead significant projects with strategic autonomy and influence executive decisions.
  • Mentor less experienced staff and implement long-term plans that impact the organization.

Benefits

  • Medical, dental, and vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
  • Paid parental leave
  • Paid caregiver leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption reimbursement
  • Short- and long-term disability benefits
  • Life and accidental death insurance
  • Supplemental critical illness, accident, hospital indemnity, and group legal benefit programs
  • Employee Assistance Programs (EAP)
  • Employee wellness programs
  • Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
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