Lead Commercialization
About The Position
Drive the end-to-end commercialization lifecycle for AT&T products and services, accelerating revenue growth and market share through innovative go-to-market strategies and data-driven optimization. This experienced professional role calls for expert handling of complex issues, broad and in-depth knowledge, and strategic autonomy in leading significant projects. The position influences executive decisions, mentors less experienced staff, implements long-term plans that affect the organization, and frequently collaborates with senior leadership. This is a full-time onsite role in Dallas, Texas, performed at the designated work location five days per week. No relocation is offered. The position is regular and has a 40-hour workweek.
Requirements
- At least 5 years of related experience.
- Certification is required in some areas.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Translate established go-to-market strategies into actionable plans using market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
- Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
- Drive growth initiatives, including emerging market identification, incentive development, and distribution strategy coordination, to expand market reach and optimize channels.
- Mentor less experienced staff and implement long-term plans that impact the organization.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short-term and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
