Lead Commercialization

AT&T•Dallas, TX

2d•$143,800 - $215,800•Onsite

About The Position

Drive growth and market share expansion within AT&T's Medium Business segment by developing and executing commercialization strategies that optimize sales coverage, channel mix, and go-to-market motions across customers ranging from approximately 20 to 2,000 employees. This role is responsible for identifying the most effective pathways to market, balancing direct sales and third-party channels, and ensuring product-specific strategies are aligned to customer needs and growth opportunities.

Requirements

Bachelor's degree (BS/BA) preferred
7-10+ years of experience in commercialization, sales strategy, channel management, go-to-market planning, or related disciplines
Experience developing channel strategies, sales coverage models, and growth initiatives within B2B markets preferred

Responsibilities

Develop and execute strategies designed to increase market share and revenue growth within the Medium Business segment.
Identify high-potential customer segments, growth markets, and expansion opportunities through data-driven analysis and market intelligence.
Assess customer needs, competitive dynamics, and buying behaviors to influence strategic investment decisions.
Define the optimal sales coverage model, determining when customers should be served by direct sales teams versus third-party channels such as Technology Advisors (TAs), Managed Service Providers (MSPs), and other strategic partners.
Evaluate channel performance and recommend adjustments to maximize revenue productivity and customer acquisition.
Develop scalable distribution strategies that improve market coverage while maintaining profitability.
Design differentiated go-to-market approaches based on product mix, customer profile, and buying preferences.
Align commercialization strategies across mobility, connectivity, security, cloud, IoT, and emerging solutions to drive greater customer penetration.
Partner with Product Management and Sales organizations to ensure successful product introduction and market adoption.
Monitor business performance, competitive activity, and market trends to identify opportunities for growth and optimization.
Utilize analytics to assess the effectiveness of sales motions, channel strategies, and customer segmentation frameworks.
Develop recommendations that improve sales productivity, customer acquisition rates, and revenue outcomes.
Lead strategic projects that improve medium business growth, operational effectiveness, and channel execution.
Coordinate cross-functional teams to successfully launch commercialization initiatives and business improvement programs.
Collaborate with Sales, Partner Management, Product, Marketing, Finance, and Operations leaders to align growth strategies and commercialization priorities.
Deliver actionable insights and strategic recommendations to senior leadership.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone