Global Commercialization Lead, SMA

Biogen•Cambridge, MA
•$234,000 - $321,750

About The Position

As the Global Commercialization Lead for SMA, you will play a pivotal role in shaping the commercialization strategy for this key therapeutic area within the Global Product Strategy and Commercialization team. This position entails developing a robust global commercialization strategy and leading the Global Marketing team to maximize brand value and achieve revenue targets. Your responsibilities will include guiding the short-term brand plans and contributing to long-term lifecycle management decisions, ensuring asset value maximization from Phase 2 through launch. You will partner with regional and global affiliates, ensuring alignment and execution of market strategies. This role is integral to driving cross-functional collaboration and engagement with external stakeholders to support the business's strategic goals.

Requirements

  • Bachelor’s degree in business, life sciences, or related discipline.
  • 15+ years of experience in the pharma/biotech industry.
  • Direct affiliate in-market experience required; 5 years ex-US experience required.
  • Proven experience in biotech product launches.
  • Therapeutic area experience in rare diseases, transplant, neuro, and immunology.

Nice To Haves

  • Advanced degree such as MBA, MSc, or PhD.
  • Experience with strategic financial trajectory planning.
  • Background in engaging with external partners and stakeholders.
  • Strong P&L experience preferred.

Responsibilities

  • Develop and lead the global commercialization strategy across multiple regions.
  • Own the short-term brand plan, focusing on revenue maximization and supporting annual revenue targets.
  • Lead the Global Marketing team in delivering campaigns, messages, and marketing initiatives.
  • Provide commercial input to long-term strategic decisions, including lifecycle management and asset value maximization.
  • Partner with regions and affiliates to deliver on country-specific needs and optimize the asset value.
  • Conduct competitive workshops and market assessments to inform strategic decisions.
  • Engage with external stakeholders such as clinicians, policy stakeholders, and advocacy groups.
  • Drive cross-functional alignment and collaboration across marketing, medical, and market access teams.
  • Ensure launch planning, readiness, and execution are effectively managed.
  • Operate within a Product Development & Commercialization model.

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
  • Employee Resource Groups participation
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