Supervisor, Performance Media Planning & Activation

UNFOLD Agency•Culver City, CA

1d•Hybrid

About The Position

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with entertainment, gaming, technology, and consumer brands. The Supervisor, Performance Media Planning & Activation develops and executes full-funnel paid media strategies and leads planning, setup, activation, and optimization across mobile app acquisition and web conversion campaigns. The role manages budgets, forecasts, audience strategies, testing roadmaps, and campaign performance, with a focus on business outcomes such as registrations, purchases, subscriptions, transactions, revenue, and customer value. The supervisor evaluates customer economics and campaign performance across acquisition, activation, retention, and lifetime value. The role supports conversion tracking and attribution across apps and websites, partners with analytics and technical teams to troubleshoot measurement, and uses performance findings to improve creative, CRM, lifecycle marketing, and conversion touchpoints. The role owns reporting and client performance discussions, translates data into actionable recommendations, and supervises and mentors junior media team members. It collaborates with Media, Analytics, Creative, Strategy, CRM, Client Services, and external technology partners, and contributes to agency best practices and operating processes. UNFOLD describes its culture as committed to diversity and maintaining a positive, safe, and respectful workplace, with zero tolerance for discrimination or harassment.

Requirements

5–7+ years of hands-on paid media experience, with a strong concentration in performance marketing, customer acquisition, and conversion optimization.
Proven experience managing mobile app acquisition and web conversion campaigns, including post-install event optimization and downstream purchase or revenue objectives.
Strong hands-on expertise with Meta Ads Manager, Google Ads, and TikTok Ads Manager, including campaign setup, bidding, optimization, and reporting.
Demonstrated ability to optimize beyond clicks, leads, and installs toward customer acquisition, purchases, revenue, and business outcomes.
Strong understanding of CAC, ROAS, LTV, AOV, conversion rates, retention, and customer acquisition economics.
Experience analyzing multi-step conversion funnels, customer cohorts, and performance trends to identify growth opportunities.
Working knowledge of Meta CAPI, Meta Pixel, TikTok Pixel/Events API, GA4, GTM, Google Ads conversion tracking, and server-side measurement.
Familiarity with mobile measurement partners such as Singular, AppsFlyer, or Adjust, including in-app event tracking and attribution.
Strong analytical skills, including the ability to build forecasts, interpret datasets, and translate performance results into actionable recommendations.
Proficiency in Excel or Google Sheets and experience with performance reporting and analytics tools.
Strong client communication, presentation, organizational, and problem-solving skills.
Experience supervising, mentoring, or reviewing the work of junior media team members.

Nice To Haves

Experience with mobile apps, gaming, entertainment, ticketing, loyalty programs, subscriptions, e-commerce, or other transaction-driven businesses.
Experience analyzing D7/D30 retention, repeat purchase behavior, customer cohorts, churn, LTV, CAC payback, and contribution margin.
Familiarity with PostHog, Firebase, Amplitude, or Mixpanel for product analytics, customer funnels, and retention analysis.
Understanding of performance creative strategy, including hooks, UGC, creator content, creative testing, and conversion-focused briefs.
Working knowledge of CRM/lifecycle platforms such as Customer.io, Braze, Klaviyo, or Iterable, including segmentation, onboarding, reactivation, and retention strategies.
Experience with incrementality testing, conversion lift, landing page optimization, and web-to-app customer journeys.

Responsibilities

Develop and execute full-funnel paid media strategies across awareness, acquisition, activation, conversion, retention, and re-engagement.
Lead planning, campaign setup, activation, and optimization across Meta, TikTok, Google Ads, YouTube, and other relevant paid media platforms.
Manage mobile app acquisition and web conversion campaigns, optimizing toward qualified registrations, installs, purchases, subscriptions, transactions, and revenue.
Build media plans, budgets, forecasts, audience strategies, and testing roadmaps aligned with client objectives and business KPIs.
Optimize audiences, bidding strategies, placements, conversion events, creative, and budget allocation.
Develop prospecting, retargeting, reactivation, and first-party audience strategies to improve acquisition efficiency and customer quality.
Identify opportunities to scale, hold, pivot, or reduce investment based on performance and customer economics.
Evaluate performance beyond initial acquisition, including customer quality, activation, retention, and lifetime value.
Analyze business metrics including CPI, CPA, CAC, ROAS, incremental ROAS, LTV, AOV, retention, repeat behavior, churn, CAC payback, and contribution margin.
Evaluate downstream customer actions, funnels, and cohort performance to identify conversion drop-offs, acquisition quality differences, and growth opportunities.
Partner with analytics and client teams to connect media performance with customer behavior, transaction data, and revenue.
Translate performance findings into recommendations that improve conversion rates, acquisition efficiency, customer value, and profitable growth.
Support implementation, validation, and QA of conversion tracking across mobile apps and websites.
Work with mobile measurement partners to support app attribution, in-app event tracking, and post-install optimization.
Partner with analytics, development, and client teams to troubleshoot tracking discrepancies and ensure campaigns optimize toward accurate conversion events.
Support incrementality testing, conversion lift, and other approaches to evaluate the business impact of media investment.
Partner with Creative and Strategy teams to turn audience insights and campaign performance into creative recommendations and testing briefs.
Evaluate creative performance across hooks, messaging, formats, offers, and CTAs, linking engagement metrics to conversion outcomes.
Develop structured creative testing recommendations for prospecting, conversion, remarketing, and retention audiences.
Collaborate with CRM teams on segmentation, suppression, re-engagement, and lifecycle opportunities that improve activation, repeat purchase, and LTV.
Identify opportunities to improve landing pages, app onboarding, checkout flows, and other conversion touchpoints.
Own performance reporting, analysis, and optimization recommendations across assigned accounts.
Lead client performance discussions and proactively identify opportunities, risks, and next steps.
Supervise and mentor junior media team members across planning, activation, optimization, reporting, and campaign QA.
Ensure campaign setups, targeting, budgets, tracking, naming conventions, and reporting meet agency standards.
Collaborate with Media, Analytics, Creative, Strategy, CRM, Client Services, and external technology partners.
Support the development of media best practices, SOPs, testing frameworks, and operational efficiencies.