Supervisor, Paid Social (Kia)

Canvas Worldwide • El Segundo, CA

2d • Hybrid

About The Position

The Supervisor, Paid Social is responsible for oversight of the Canvas Worldwide paid social product (planning, buying, execution) in support of client accounts. There are 3 main duties required of this role: Paid social planning and implementation, account management, and team management and leadership.

Requirements

• At least 3+ years of Paid Social experience (preferably at an agency with expert knowledge of Social platforms)
• Strong quantitative skills, including analytical abilities
• Advanced Excel proficiency, in addition to proficiency in MS Suite at-large: Word/ PowerPoint
• Extremely detail-oriented, with clear and proven organizational skills
• Demonstrated knowledge of social media management tools/platforms
• Must be a skilled relationship builder and business partner
• Must have the ability to synthesize large amounts of data into actionable information
• Experience working closely with other media teams focused on Television Buying, Display Buying, Strategic Planning & Intelligence, Analytics, Community Management, Content Development & Creative, Influencer Activation, Invention and Marketplace Buying (i.e. Search)
• Strong knowledge of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
• Demonstrated success in using the most advanced targeting/retargeting tactics in social media to drive client business objectives

Responsibilities

• Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, Linkedin, Snapchat)
• Translate client business goals and marketing objectives into digital objectives/strategies
• Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
• Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
• Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
• Manage client media budgets including monthly forecasting of spend, pacing, and efficient delivery
• Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates
• Implement 3rd party audiences as part of media buys, according to strategy; evaluate and test new ad units and audiences
• Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)
• Manage and follow quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
• Collaborate with Director, Paid Social in setting paid social strategies and developing appropriate media plans
• Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed
• Train specialists in social media and marketing disciplines as well as the specifics of the client’s business and industry
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Foster integration & coordination between social and planning teams
• Develop and maintain strong relationships between agency team and partners

Benefits

• generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• employee social and wellness events
• a DEI Council
• auto purchase rebate program
• monthly wellness allowance
• in-office amenities such as fresh kombucha and an in-house barista

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed