Paid Social Manager

Manulife • Toronto, ON

2d • Hybrid

About The Position

We’re looking for a Paid Social Manager who is deeply executional and performance-driven, with strong B2B experience across LinkedIn and Meta (Facebook/Instagram). This role is for someone who enjoys being in-platform daily—building campaigns, refining targeting, testing creative, and optimizing toward pipeline and revenue outcomes. You will manage end-to-end paid social execution, partner closely with strategy, creative, and analytics teams, and play a critical role in scaling demand generation and ABM initiatives.

Requirements

• 4+ years of hands-on paid social experience, primarily B2B
• Deep platform expertise in: LinkedIn Campaign Manager (required)
• Meta Ads Manager (required)
• Proven experience managing large, multi-campaign B2B programs
• Strong understanding of: B2B funnels and lead lifecycle, Conversion tracking and attribution, Audience strategy and segmentation
• Confident operating independently in-platform without heavy oversight
• Data-driven mindset with strong analytical skills

Nice To Haves

• Bachelor’s Degree or equivalent experience in Marketing or Business
• Experience supporting SaaS, financial services, or enterprise B2B brands
• Familiarity with ABM platforms and workflows
• Experience with lead quality optimization and downstream metrics
• Exposure to additional platforms (e.g., Google, programmatic, or TikTok for B2B)
• Comfort working in fast-paced, performance-focused environments

Responsibilities

• Build, launch, and manage paid social campaigns across LinkedIn Campaign Manager and Meta Ads Manager
• Own campaign setup from start to finish: Objectives, structures, budgets, bids, and pacing
• Audience creation (job title, company, industry, seniority, retargeting, lookalikes)
• Ad formats (single image, video, carousel, document ads, lead gen forms)
• Actively optimize campaigns against B2B KPIs (CPL, SQLs, pipeline influence, ROAS)
• Conduct regular testing across: Creative (formats, messaging, CTAs), Audiences (ABM lists, retargeting, expansion), Bidding and delivery strategies
• Troubleshoot delivery, learning phases, tracking discrepancies, and platform issues
• Execute B2B demand generation and account-based marketing (ABM) programs
• Activate first-party data (CRM lists, website visitors, lead stages)
• Partner with sales and revenue teams to align targeting with ICPs and priority accounts
• Support full-funnel programs (awareness → lead gen → retargeting → pipeline acceleration)
• Translate B2B value propositions into effective paid social creative
• Partner with creative teams on: Ad copy development, Concept feedback based on performance data, Iterative testing roadmaps
• Ensure ads align with brand guidelines while remaining performance-focused
• Monitor performance daily and provide actionable optimization insights
• Build clear performance reports and dashboards (platform-native and/or BI tools)
• Analyze results at the audience, creative, and campaign level
• Share learnings and recommendations that influence strategy and budget allocation

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans
• various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• generous paid time off program in Canada includes holidays, vacation, personal, and sick days
• full range of statutory leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree