Senior Paid Social Manager

Scribd, Inc.•Vancouver, BC

2d•Hybrid

About The Position

Scribd, Inc. is seeking an experienced Senior Paid Social Manager to join their performance marketing team. This role will focus on scaling the company's presence across Meta, TikTok, and Reddit, while also exploring emerging social platforms. The primary objective is to drive user acquisition for Scribd's Everand and Fable products through strategic social advertising. The company emphasizes a culture of "GRIT" (Goals, Results, Innovation, Team), encouraging employees to be real, bold, and customer-focused. Scribd Flex offers a flexible work model, balancing individual flexibility with community connection, though occasional in-person attendance is required for all employees.

Requirements

6+ years of experience managing paid social campaigns.
At least 3 years of experience focused on subscription or D2C products.
Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC.
Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience.
Strong understanding of conversion optimization, audience targeting, and creative testing methodologies.
Experience with attribution models and incrementality testing; ability to validate performance drivers before scaling.
In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals.
Comfortable using AI tools in day-to-day workflow (e.g., for creative concepting, performance analysis, or experimentation).
Excellent analytical skills with proficiency in data visualization tools.
Track record of cross-functional collaboration and stakeholder management.

Nice To Haves

Experience marketing subscription products or digital content services.
Google Tag Manager experience.
Familiarity with mobile app marketing and app store optimization.
Familiarity and eagerness to work with AI tools.

Responsibilities

Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns.
Develop and execute paid social strategies aligned with growth objectives and brand guidelines.
Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue.
Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce reusable test plans and playbooks.
Collaborate with the Creative team to develop high-performing ad content, influencing briefs with performance data.
Leverage AI tools to accelerate experimentation and creative iteration (e.g., concept generation, dynamic creative optimization, performance prediction).
Lead learning reviews and document test results to ensure insights are actionable and integrated into future planning.
Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap.
Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes.
Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines.
Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders.

Benefits

Scribd Flex (flexible work model)
Comprehensive health, dental, and vision coverage
Mental health support and disability coverage
Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
Paid parental leave and family support benefits
Retirement matching and employee equity
Learning and development programs and professional growth opportunities
Wellness and home office stipends
Complimentary access to the Scribd, Inc. suite of products
Enterprise access to leading AI tools