Supervisor, Paid Social

CMI Media Group•Parsippany, NJ

About The Position

CMI Media Group, a leading media agency dedicated to healthcare, is looking for a Supervisor, Paid Social to join their dynamic and expanding social department. This role is a pivotal leadership position where the individual will develop and execute innovative social media strategies that make a real difference in how healthcare brands connect with patients, caregivers, and doctors. The Supervisor will manage day-to-day client social programs and shape the careers of aspiring social analysts.

Requirements

1-2 years of proven management or mentorship experience.
Strong background in managing large budgets and crafting detailed scopes of work (SOWs).
Expertise in managing campaigns on platforms such as Facebook Business Manager, Twitter, and LinkedIn.
Proficiency with Google Analytics and various bid management tools.
Demonstrated experience with social listening tools for strategic planning and analysis.
Bachelor’s Degree or equivalent, preferably in marketing, communications, business, or any quantitative or analytical related fields.
Ability to translate client objectives into actionable social media strategies.
Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
A team player who thrives in a collaborative environment and can work effectively across multidisciplinary teams.

Nice To Haves

Agency experience is a significant plus.
Prior experience in media/paid social is a plus.
Healthcare/Pharmaceutical background is a plus.

Responsibilities

Lead a dedicated client/brand social team, guiding the development and execution of impactful paid social media strategies across major networks.
Cultivate a deep understanding of our clients' brands and the specific disease states they address, identifying how paid social can best serve their target audiences.
Collaborate with our analytics team to define robust measurement plans, ensuring data-driven insights power our social media efforts.
Oversee the day-to-day management of client social media programs, ensuring excellence in execution and performance.
Mentor and manage 1-2 social analysts, fostering their growth and guiding them through their career paths.
Leverage advanced social listening tools for comprehensive planning, competitive analysis, audience segmentation, and performance reporting.
Drive the creation of compelling social media campaigns that deliver tangible benefits and connect authentically with targeted audiences.
Actively participate in new business pitches and proposals, contributing your expertise to CMI's continued expansion.
Work seamlessly with partner agencies and internal teams (media, creative, analytics) to ensure all social efforts are fully integrated and aligned with broader marketing objectives.