Supervisor, Paid Social (Kia)

Canvas Worldwide•El Segundo, CA

12d•Hybrid

About The Position

Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. The Supervisor, Paid Social is responsible for oversight of the Canvas Worldwide paid social product (planning, buying, execution) in support of client accounts. There are 3 main duties required of this role: Paid social planning and implementation, account management, and team management and leadership.

Requirements

At least 3+ years of Paid Social experience (preferably at an agency with expert knowledge of Social platforms)
Strong quantitative skills, including analytical abilities
Advanced Excel proficiency, in addition to proficiency in MS Suite at-large: Word/ PowerPoint
Extremely detail-oriented, with clear and proven organizational skills
Demonstrated knowledge of social media management tools/platforms
Must be a skilled relationship builder and business partner
Must have the ability to synthesize large amounts of data into actionable information
Experience working closely with other media teams focused on Television Buying, Display Buying, Strategic Planning & Intelligence, Analytics, Community Management, Content Development & Creative, Influencer Activation, Invention and Marketplace Buying (i.e. Search)
Strong knowledge of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
Demonstrated success in using the most advanced targeting/retargeting tactics in social media to drive client business objectives

Responsibilities

Ideate and plan Paid Social campaigns across relevant environments (Facebook/Instagram, Twitter, Pinterest, Linkedin, Snapchat)
Translate client business goals and marketing objectives into digital objectives/strategies
Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
Manage day-to-day paid social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
Manage client media budgets including monthly forecasting of spend, pacing, and efficient delivery
Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates
Implement 3rd party audiences as part of media buys, according to strategy; evaluate and test new ad units and audiences
Provide reporting as needed through partners (Facebook/Twitter) or 3rd parties (Google Analytics, Omniture, Facebook FMPs, etc.)
Manage and follow quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
Collaborate with Director, Paid Social in setting paid social strategies and developing appropriate media plans
Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed
Train specialists in social media and marketing disciplines as well as the specifics of the clientâ€™s business and industry
Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
Foster integration & coordination between social and planning teams
Develop and maintain strong relationships between agency team and partners