Associate, Paid Search (Kia)

Canvas Worldwide • El Segundo, CA

8d • Hybrid

About The Position

As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges. The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.

Requirements

• Strong analytical and organizational skills
• Basic knowledge of Excel formulas and functions

Nice To Haves

• Bachelor’s Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
• Programming languages: Python or SQL
• Certifications: Google Ads or Search Ads 360

Responsibilities

• Conduct keyword research to identify growth opportunities for new and existing campaigns
• Identify top-performing ad copy to inform new creative
• Review search trends and craft insights for clients
• Ensure reporting is pulled accurately
• Monitor campaign pacing towards goals
• Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
• Review product briefs and website copy decks to develop new copy
• Provide support in campaign budget management and optimizations
• Provide updates for deliverables & re-prioritize tasks as needed
• QA implementation for new campaigns as well as ad copy rotations

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,†and unlimited PTO.
• Employee social and wellness events
• DEI Council
• Auto purchase rebate program
• Monthly wellness allowance
• In-office amenities such as fresh kombucha and an in-house barista

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees