Manager, Paid Search

Lunar Solar Group

1d•Hybrid

About The Position

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. We are seeking a strategic and proactive Manager of Paid Search to lead SEM strategy, performance, and manage a portfolio of DTC and ecommerce clients. This role oversees end-to-end planning, execution, and optimization of paid search initiatives across Google Ads, Microsoft Ads, and emerging platforms. The ideal candidate is comfortable digging into data, guiding client conversations, and working collaboratively with a growing team of SEM Managers and Analysts. You will be responsible for driving client success, evaluating new opportunities, and continuously improving L//S Group’s SEM practice.

Requirements

2-4 years of in-platform experience with Google Ads.
Experience working with DTC/ecommerce businesses is required
Experience optimizing product feeds
Strong strategic thinking skills with the ability to develop and implement innovative digital marketing strategies.
Analytical skills with the ability to interpret large data sets and provide actionable insights.
Excellent communication skills, both verbal and written, with the ability to present complex information clearly and persuasively.
A strong understanding of digital marketing, specifically in SEM advertising and specifically in the DTC ecomm space.

Nice To Haves

Bing is a plus.
East Coast or willing to work East Coast hours.
Agency experience, working on multiple e-commerce brands at once with a strong emphasis on customer acquisition and brand growth through conversion tactics.
Fashion, Beauty, and Wellness experience are a plus.
SEO knowledge is a plus!

Responsibilities

Media Buying: Demonstrates expertise in media buying, building, optimizing, benchmarking, measuring, and reporting on campaign performance within Google Ads and Microsoft Ads for DTC ecommerce businesses.
Media Strategy: Understands the various funnel stages and the messaging tactics needed to make an impact across each.
Performance Monitoring: Monitors and reports on key performance metrics, including conversion rates, CPA, and ROAS. Ensures that budgets are not exceeded.
Blueprint Implementation: Proficiently implements the Lunar Solar Group Google Ads blueprint for success and adopts all products when applicable.
AI Enablement: Effectively utilizes AI in day-to-day functions to improve efficiency, enhance decision-making, and drive innovation.
Client Onboarding: Facilitates successful onboarding of new clients, develops initial digital marketing strategies, and ensures smooth transition to the junior team members.
Client Relationship Management: Builds and maintains strong client relationships, contributes to business development efforts, and advances the agency’s reputation and market position. Identifies opportunities and supports in the process to upsell additional marketing channels and agency lines of services to help clients advance their impact.

Benefits

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match

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