Paid Search Analyst

Tombras • Knoxville, TN

3h • Hybrid

About The Position

As an entry-level Paid Search Analyst, you will support Paid Search Managers in developing, executing, and optimizing paid search campaigns. This role involves tracking daily and weekly budget pacing, building and launching various paid search campaigns (including Demand Gen, Performance Max, App Download, and YouTube), and ensuring spending aligns with client objectives. You will also be responsible for implementing daily, weekly, and monthly optimizations to maximize performance, reconciling media invoices, and preparing performance reports and analyses from platforms like Google Ads and Google Analytics. Additionally, you will assist with keyword research, ad copy writing, and quality assurance, and prepare performance summaries for client meetings.

Requirements

• 1 + years’ experience in digital marketing (internships or co-ops count) with familiarity using Google Ads and Google Analytics.
• Strong analytical and problem-solving skills – comfortable working with data, identifying trends and recommending optimizations.
• Exceptional organization and attention to detail – able to manage multiple budgets, campaigns and deadlines in a fast-paced environment.
• Excellent communication skills – capable of distilling technical insights into clear recommendations for teammates and clients.
• Proficiency in Microsoft Excel, PowerPoint/Keynote and Word – skilled with pivot tables, formulas and data visualization.

Nice To Haves

• Google Ads certification

Responsibilities

• Budget monitoring & pacing – track daily and weekly budget pacing across multiple campaigns, proactively coordinating with search planners and buyers to ensure spending aligns with client objectives.
• Campaign management – build and launch paid search, Demand Gen, Performance Max, App Download, and YouTube campaigns; monitor flight dates, start/stop campaigns on schedule, and maintain up-to-date budgets in the agency’s billing system.
• Optimization implementation – execute daily, weekly and monthly optimizations (keyword expansions, bid adjustments, audience refinements, creative testing) to maximize performance.
• Invoice reconciliation – reconcile media invoices and coordinate with account teams and media strategy leads to ensure accurate billing.
• Reporting & analysis – pull and analyze performance data from Google Ads, Google Analytics and other platforms; prepare interim and final reports highlighting optimizations, insights and operational metrics for clients.
• Keyword and ad copy support – assist with keyword research, ad copy writing and quality assurance to improve campaign relevance and efficiency.
• Client presentations – prepare performance summaries and insights for client meetings; support the Search Department in new client presentations when needed.

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees