Paid Social Specialist

Moroch Partners•Dallas, TX

10h

About The Position

The Paid Social Specialist will lead the tactical execution and performance optimization of paid advertising campaigns across social platforms. Working closely with strategy and media teams, this role turns audience insights into media execution. The ideal candidate will have a deep understanding of platform capabilities, campaign measurement, and how paid media integrates into broader marketing goals.

Requirements

Bachelor’s Degree and 1-5 years’ experience working in an advertising agency (or related experience); or equivalent combination of education and/or experience.
Deep understanding of platform capabilities, campaign measurement, and how paid media integrates into broader marketing goals.
Ability to foster a collaborative, feedback-driven team environment.
Demonstrate empathy, openness to feedback, and strong communication when interacting with peers and vendors.
Uphold team morale and lead by example through integrity and transparency.

Nice To Haves

Experience with AI-powered features across Paid Social Platforms.
Experience using Generative AI platforms for ad copy creation, audience personas, and data formatting tasks.

Responsibilities

Collaborate with strategy, planning, and account teams to develop tactical plans that ladder up to broader media strategy.
Recommend platform mix, targeting strategies, and KPIs.
Stay informed on platform updates, tools, and best practices.
Launch and QA campaigns across key platforms (Meta, TikTok, etc.).
Optimize daily budget pacing, creative rotation, and audience performance.
Implement A/B tests and document learnings.
Build and maintain reporting dashboards.
Deliver post-campaign analysis and provide strategic recommendations.
Collaborate with analytics to refine performance benchmarks.
Communicate clearly with internal teams and clients on campaign plans and results.
Engage in brainstorming and POV development on social trends.
Partner with influencer and creative teams for integrated efforts.
Implement and manage AI-powered features across Paid Social Platforms.
Monitor and report on campaign performance metrics influenced by AI tools.
Use Generative AI platforms to assist with ad copy creation, audience personas, and data formatting tasks.
Collaborate with Coordinators to ensure AI recommendations are properly executed.
Assist Managers in testing AI-enhanced visuals, dynamic asset combinations, and budget allocation strategies.
Mentor junior team members and contribute to process development.