Paid Social Specialist

Warner Bros. Discovery•New York, NY

1d•Onsite

About The Position

The Paid Social Media Specialist is responsible for the social media buying efforts to drive promotion of off-channel direct response and awareness campaigns for CNN digital products. This includes development, recommendation, implementation, stewardship and performance reporting that strategically aligns with marketing objectives. The Paid Social Media Specialist will be required to contribute to the development of campaign strategy including defining/defending social media objectives and performance-driven tactics across social platforms such as Facebook, Instagram, Tiktok, Reddit and Snapchat. While working under the guidance of the Media Strategist, Sr. Media Manager and Sr. Media Director, it is the Paid Social Media Specialist’s responsibility to maintain social campaign budgets, audience recommendations and frequent performance reports while demonstrating knowledge of various social media concepts and applications that support team recommendations. Adeptness in media math and sound knowledge of the social media ad industry is crucial for this position. Prospect must be organized and possess a critical eye for detail as the gatekeeper for archiving and communicating social media performance details and recommendations to various departments within WBD including marketing, creative and finance teams. Must possess effective time management skills and the ability to adapt to change within a fast-paced work environment.

Requirements

2+ years agency/media planning experience preferred.
Bachelor's college degree preferably in Advertising, Marketing or a related field.
Experience planning and buying performance-driven social media with KPI-based goals.
Strong organizational skills and attention to detail.
Strong oral and written communication skills.
Proficient analytical skills.

Responsibilities

Responsible for the development and stewardship of paid social media plans as proofed by the Media Strategist and Sr. Media Manager.
Manages timelines and communication effectively to superiors, internal teams and external vendor partners.
Has a working knowledge of social media ad managers on platforms such as Facebook, Instagram, Tiktok, Reddit and Snapchat.
Effectively establish budget allocations amongst team in the pre-planning window reporting rationale and estimates up to the Media Strategist.
Evaluate shifts in digital marketing strategy and be able to quickly recommend strategic social media adjustments to align with overall goals.
Proactively stays on top of industry trends and insights to share with the team, seeks out forums to gain knowledge of the business and their respective trade.
Experience building and managing awareness and conversion campaigns within ad managers on platforms such as Facebook, Instagram, Tiktok, Reddit and Snapchat.
Proficient understanding of campaign optimization and bidding functions, audience creation and ad formats for awareness, web conversion and mobile app install campaigns.
Meticulously organizes performance information to gain insights and formulate conclusions that allow us to make informed decisions in a timely manner.
Frequently review social campaign performance and evaluate how partners, audiences and placements align against key performance indicators and benchmarks.
Proactively manages key findings up to the Media Strategist and Sr. Media Manager with ability to explain rationale.
Lead the review of social reporting in weekly performance review meetings to present campaign effectiveness, performance trends and implications for campaign improvement to CNN Digital Marketing partners.
Evaluate organic performance trends and consider how it impacts the paid social performance.
Works with Media Strategist and Sr. Media Manager to develop formal presentations on industry trends and campaign effectiveness/post campaign results.
Attend relevant marketing meetings as designated by the Sr. Media Manager.
Coordinates and participates in meetings with internal teams including Product Marketing and creative teams to ensure thinking is aligned and material deliverables are effectively managed.
Effective communicator in translating paid social media strategy, tactics and performance to our marketing partners, seek ways to adapt presentation skills that resonate with the intended audience.
Proactively builds relationships and report with internal colleagues and external vendor partners, exudes professionalism in all aspects of daily communication.