Supervisor, Ad Operations and Technology

AbelsonTaylor Group•Chicago, IL

3d•Hybrid

About The Position

AbelsonTaylor Group is seeking a Supervisor, Ad Operations and Technology to lead the technical implementation and governance of digital media campaigns across ad serving, creative technology, tracking, measurement, reporting, and media systems. The role combines hands-on ad operations expertise with advertising technology leadership and serves as a liaison among Media, Marketing Intelligence, Creative, Production, Development, and external partners. The Supervisor provides day-to-day oversight of campaign setup, trafficking, quality assurance, launch, monitoring, updates, and archiving; administers Campaign Manager 360 structures; and maintains naming, documentation, and quality standards. The position also helps manage the agency’s advertising technology ecosystem, supports integrations and automation, advises on digital creative assets and formats, and oversees measurement and data integrity practices. The role supervises and mentors Ad Operations team members, supports their technical development, and improves team processes through documentation, training, and consistent quality controls. This position follows a hybrid schedule, with employees required to work onsite Tuesday through Thursday each week in the Chicago office. The listed compensation range is $90,000–$120,000; the starting offer depends on skills, qualifications, and experience.

Requirements

4–6 years of experience in Ad Operations, Advertising Technology, Digital Media Operations, or a related discipline, including experience guiding or supervising others.
Advanced hands-on experience with Google Campaign Manager 360 and digital campaign trafficking, tagging, QA, troubleshooting, and reporting.
Strong knowledge of display advertising, HTML5, video, rich media, dynamic creative, creative specifications, and publisher implementation requirements.
Working knowledge of advertising platforms and systems such as DV360, SA360, Google Analytics, Google Tag Manager, Prisma, ad verification tools, and reporting environments.
Experience working with APIs, SFTP data delivery, automated reporting, technical integrations, or development teams.
Ability to define technical requirements and validate outputs; coding is not required.
Strong understanding of UTMs, campaign taxonomy, conversion tracking, analytics, attribution concepts, and data quality controls.
Strong troubleshooting, documentation, project management, communication, and cross-functional collaboration skills.

Nice To Haves

Healthcare or pharmaceutical advertising experience.

Responsibilities

Own day-to-day ad operations standards and provide hands-on oversight for digital campaign setup, trafficking, QA, launch, monitoring, updating, and archiving.
Administer Campaign Manager 360 structures, including advertisers, campaigns, sites, placements, creatives, tags, Floodlights, audiences, and reporting access.
Maintain naming conventions, taxonomy, trafficking documentation, launch checklists, and quality assurance processes.
Serve as the primary technical escalation point for ad serving, tracking, delivery, publisher, verification, and reporting discrepancies.
Provide campaign implementation guidance to Media, Account, Creative, Production, and partner teams.
Help manage the agency advertising technology ecosystem, including ad serving, buying, verification, analytics, reporting, workflow, and media finance integrations.
Partner with Media and Marketing Intelligence teams to evaluate platform requirements, improve system workflows, and maintain reliable data movement between tools.
Support platform onboarding, access administration, testing, documentation, issue resolution, and vendor coordination.
Monitor industry, privacy, platform, and technical changes that may affect campaign implementation, tracking, or measurement.
Partner with Marketing Intelligence and development resources on API-based reporting, SFTP data flows, automation, and platform integration initiatives.
Translate media and reporting needs into technical requirements, data definitions, acceptance criteria, and test cases for development teams.
Validate outputs, troubleshoot implementation issues, document workflows, and coordinate updates between technical and business stakeholders.
Identify repeatable ad operations and reporting tasks that can be standardized or automated while maintaining quality controls.
Advise teams on specifications and requirements for display, HTML5, video, rich media, dynamic creative, and custom publisher formats.
Review, test, and QA creative functionality in the ad server and work with relevant teams and vendors to resolve issues.
Maintain creative specification guidance and help teams evaluate the feasibility of new or complex ad formats.
Oversee implementation standards for click tracking, conversion tracking, Floodlights, audience creation, verification, and campaign measurement.
Maintain governance for UTM parameters, campaign taxonomy, naming conventions, and downstream analytics requirements.
Partner with Marketing Intelligence to support clean reporting inputs, reconcile platform discrepancies, and troubleshoot data quality issues.
Supervise and mentor Ad Operations team members by providing workload direction, technical training, quality review, and development support.
Create and maintain process documentation, platform guides, training materials, and onboarding resources.
Promote consistent adoption of established processes and recommend improvements that strengthen speed, accuracy, and collaboration.

Benefits

Medical, dental, and vision coverage.
401(k) with company match of 50% on the first 6%.
Adoption assistance of up to $2,500.
Company-paid life insurance.
Short-term and long-term disability coverage; short-term disability provides 100% of salary coverage.
Paid parental leave for birth and non-birth parents (4 weeks).
Summer Fridays.
Flexible Time Off (FTO).
11 holidays and end-of-year office closure.
Company-provided learning and development opportunities.
Free lunch Wednesdays.
Wellness program.