Supervisor, Ad Operations and Technology

AbelsonTaylor Group•Chicago, IL

4d•$90,000 - $120,000•Hybrid

About The Position

AbelsonTaylor Group is seeking a Supervisor, Ad Operations and Advertising Technology to lead the technical implementation and governance of digital media campaigns. The role combines hands-on ad operations expertise with advertising technology leadership and serves as a liaison among Media, Marketing Intelligence, Creative, Production, Development, and external partners. The Supervisor oversees campaign setup, trafficking, quality assurance, launch, monitoring, updates, and archiving; administers Campaign Manager 360 structures; and maintains standards for naming, taxonomy, documentation, and campaign accuracy. The role also helps manage the agency’s advertising technology ecosystem, supports platform integrations and data flows, and translates business needs into requirements and tests for development teams. The position provides technical guidance on digital creative assets and ad formats, oversees tracking and measurement standards, supports reporting and data integrity, and supervises and mentors Ad Operations team members. The position follows a hybrid schedule, with employees onsite Tuesday through Thursday each week in the Chicago office.

Requirements

4–6 years of experience in Ad Operations, Advertising Technology, Digital Media Operations, or a related discipline, including experience guiding or supervising others.
Advanced hands-on experience with Google Campaign Manager 360 and digital campaign trafficking, tagging, QA, troubleshooting, and reporting.
Strong knowledge of display advertising, HTML5, video, rich media, dynamic creative, creative specifications, and publisher implementation requirements.
Working knowledge of advertising platforms and systems such as DV360, SA360, Google Analytics, Google Tag Manager, Prisma, ad verification tools, and reporting environments.
Experience working with APIs, SFTP data delivery, automated reporting, technical integrations, or development teams; coding is not required, but defining requirements and validating outputs is essential.
Strong understanding of UTMs, campaign taxonomy, conversion tracking, analytics, attribution concepts, and data quality controls.
Excellent troubleshooting, documentation, project management, communication, and cross-functional collaboration skills.

Nice To Haves

Healthcare or pharmaceutical advertising experience.

Responsibilities

Own day-to-day ad operations standards and oversee digital campaign setup, trafficking, QA, launch, monitoring, updating, and archiving.
Administer Campaign Manager 360 structures, including advertisers, campaigns, sites, placements, creatives, tags, Floodlights, audiences, and reporting access.
Maintain naming conventions, taxonomy, trafficking documentation, launch checklists, and quality assurance processes.
Serve as the primary technical escalation point for ad serving, tracking, delivery, publisher, verification, and reporting discrepancies.
Provide campaign implementation guidance to Media, Account, Creative, Production, and partner teams.
Help manage the agency advertising technology ecosystem, including ad serving, buying, verification, analytics, reporting, workflow, and media finance integrations.
Partner with Media and Marketing Intelligence to evaluate platform requirements, improve workflows, and maintain reliable data movement between tools.
Support platform onboarding, access administration, testing, documentation, issue resolution, and vendor coordination.
Monitor industry, privacy, platform, and technical changes affecting campaign implementation, tracking, or measurement.
Partner with Marketing Intelligence, internal development resources, and the internal development team on API-based reporting, SFTP data flows, automation, and platform integration initiatives.
Translate media and reporting needs into technical requirements, data definitions, acceptance criteria, and test cases for development teams.
Validate outputs, troubleshoot implementation issues, document workflows, and coordinate updates between technical and business stakeholders.
Identify repeatable ad operations and reporting tasks that can be standardized or automated while maintaining quality controls.
Advise teams on creative specifications, file weights, dimensions, format requirements, tracking capabilities, timelines, and platform or publisher limitations.
Review, test, and QA creative functionality in the ad server, and work with Creative, Production, development teams, and vendors to resolve issues.
Maintain creative specification guidance and help teams evaluate the feasibility of new or complex ad formats.
Oversee implementation standards for click tracking, conversion tracking, Floodlights, audience creation, verification, and campaign measurement.
Maintain governance for UTM parameters, campaign taxonomy, naming conventions, and downstream analytics requirements.
Partner with Marketing Intelligence to support clean reporting inputs, reconcile platform discrepancies, and troubleshoot data quality issues.
Supervise and mentor Ad Operations team members through workload direction, technical training, quality review, and development support.
Create and maintain process documentation, platform guides, training materials, and onboarding resources.
Promote consistent adoption of established processes and recommend improvements to strengthen speed, accuracy, and collaboration.