2027 Summer Intern, Outreach Enablement (Reston, VA; New York, NY)
About The Position
ICF is seeking a motivated, detail-oriented Summer Intern to join its Account-Based Marketing (ABM) Marketing Team. ABM is a strategic framework for utilities to deliver relevant, personalized experiences to business decision makers by understanding business customers, gathering intelligence, and identifying engagement opportunities across marketing and outreach teams. The intern will gain hands-on B2B marketing experience by helping develop and execute ABM strategies for clients. Working with marketing professionals, the intern will learn how data, strategy, technology, and AI can support customer journeys. The role includes providing advisory services at local, national, and corporate levels and helping local teams track and present data visually. The 2027 Summer Internship is a 10-week, full-time program that generally begins in early June and concludes in mid-August. It is hybrid and based in Reston, Virginia, or New York, New York. Relocation and housing assistance are not available.
Requirements
- Completed a minimum of 30 college course credit hours in Marketing or a related field.
- Must be able to pass any required background checks, which may include drug screening.
Nice To Haves
- Strong interest in B2B marketing and data-driven strategies.
- Excellent verbal, interpersonal, and written communication skills.
- Strong analytical, problem-solving, and decision-making capabilities.
- Ability to prioritize and manage multiple tasks effectively to meet aggressive deadlines.
- Motivation and adaptability to learn and understand new concepts and markets.
- Ability to work independently and in a collaborative, team-oriented environment.
- Ability to produce quality work with attention to detail.
- Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
Responsibilities
- Assist with planning, executing, and analyzing ABM campaigns, including developing personalized marketing materials, coordinating with internal teams, and tracking campaign performance for utility clients and ICF business development opportunities.
- Work with data analytics staff to segment target audiences, identify key accounts, and present data-driven stories to local teams and clients.
- Collaborate with marketing, outreach, and sales teams to develop new AI agents and execute new MarTech tools, such as digital sales rooms.
- Participate in internal and external meetings to discuss the status of tactics, materials, and campaigns.
- Create documents, training materials, and PowerPoint presentations.
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
