Studio Manager

Beem•Atlanta, GA

About The Position

The Studio Manager is a revenue-focused leader responsible for driving sales growth, lead generation, and brand visibility for the studio. The role owns execution of sales strategy and marketing initiatives while ensuring the studio is optimized to convert prospects into long-term members. Operational oversight and team leadership are also part of the position, with sales performance, marketing execution, and revenue accountability as the top priorities. The Studio Manager oversees sales across memberships, packages, and retail; manages the sales funnel; recruits and develops staff; and leads local outreach, marketing communications, and in-studio revenue activities. The role also develops client retention strategies, manages the studio budget and marketing spend, tracks performance, and maintains facility readiness in collaboration with the Studio Owner and Corporate Sales & Marketing teams.

Requirements

  • Ability to handle high temperatures above 135 degrees for short periods.
  • Ability to stand for extended periods.
  • Ability to lift up to 25 pounds.
  • Ability to get in and out of saunas and reach overhead to adjust settings.
  • Ability to bend, kneel, and squat to access and adjust saunas.
  • Highly motivated by goals and confident in personally closing sales.
  • Skilled at training teams to sell.
  • Fluent in current marketing tactics and data-driven improvement strategies.
  • Professional, punctual, reliable, and trustworthy, with a team-oriented mindset.
  • Ability to assess KPIs, identify gaps, and take decisive action.

Responsibilities

  • Own and consistently achieve studio sales targets across memberships, packages, and retail.
  • Build, manage, and optimize the full sales funnel, including lead capture, follow-up, conversion, and retention.
  • Recruit, hire, onboard, train, supervise, coach, and mentor studio staff.
  • Set performance expectations and hold Wellness Sales Associates accountable to sales processes, scripts, KPIs, and individual commission structures.
  • Generate leads through grassroots marketing, community outreach, in-person networking, local partnerships, and event planning and attendance.
  • Build and maintain B2B relationships that generate referral traffic.
  • Execute and manage digital marketing and inbound and outbound communications through phone calls, SMS, email and text campaigns, and social media messaging.
  • Personally generate sales through in-studio, phone, online, and event-based selling.
  • Oversee revenue-driving activities, including first-visit presentations, missed-guest follow-ups, retail strategy, and corporate sales.
  • Implement retention strategies to increase client usage, satisfaction, and lifetime value through events, ongoing communication, and other tactics.
  • Ensure a high-quality client journey from first touchpoint through long-term membership.
  • Manage the studio budget, marketing spend, and performance reporting.
  • Maintain studio readiness, including cleanliness, inventory, and facility needs.
  • Collaborate with the Studio Owner and Corporate Sales & Marketing teams.
  • Maintain clean saunas for members and adjust sauna settings as needed.

Benefits

  • Competitive base salary based on experience and performance.
  • Bonus structure tied to month-over-month studio revenue growth and achieving total studio membership qualifiers.
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