Studio Manager

AFG HoldCo LLC•San Antonio, TX

1d•$50,000 - $55,000

About The Position

The Studio Manager leads all aspects of studio performance, including member acquisition and retention, sales execution, team development, and operational excellence. The role oversees day-to-day operations while driving revenue growth and profitability and delivering a consistent, high-quality member experience. The Studio Manager recruits, hires, onboards, coaches, and supervises studio team members, establishes performance expectations, monitors business metrics, and coaches the team to achieve sales goals, operational standards, and company initiatives. In partnership with the Head Coach, the Studio Manager aligns sales, operations, and fitness execution. This position reports directly to the Regional Sales and Operations Manager and is the primary leader accountable for studio success, team performance, and member satisfaction. The role operates primarily in a studio environment, with time spent using a computer and standard office equipment and communicating with team members and members in person and by phone. It involves frequent movement around studio locations, prolonged walking indoors and outdoors, and working in active fitness settings that can be loud or fast-paced. The position is largely sedentary but requires occasional lifting of up to 30 pounds and bending or standing as needed. Regular business hours are Monday through Friday, with flexibility to work evenings, weekends, and extended hours as needed. During month-end closeout, the manager works either Saturday or Sunday on the last weekend of the month, as directed by their supervisor. Travel is not anticipated unless needed for training or other company needs.

Requirements

High school diploma or equivalent.
At least 1 year of experience in retail, fitness, hospitality, or direct sales management, with prior single-unit management experience.
Demonstrated ability to lead teams, drive sales performance, manage operations, and deliver a strong member experience in a fast-paced environment.
Passion for health, fitness, and member engagement.
Excellent verbal, written, and presentation skills; strong communication and collaboration skills.
Ability to handle sensitive information confidentially and respond to inquiries or complaints with empathy and professionalism.
Ability to manage competing priorities, pressure, and unexpected challenges calmly and effectively.
Strong people, relationship-building, problem-solving, critical-thinking, and listening skills.
Ability to exercise tact and judgment with a broad variety of people and work effectively in a multicultural environment.
Ability to represent the organization professionally and maintain appropriate professional boundaries.
Ability to occasionally lift up to 30 pounds, and to bend or stand as necessary.

Nice To Haves

Bachelor’s degree in Business, Management, or a related field.
Experience in boutique fitness, a health club, a gym, or Orangetheory Fitness.

Responsibilities

Lead, coach, and develop studio team members to deliver brand standards across member experience, sales, operations, and studio performance.
Foster an inclusive, accountable culture that supports teamwork, engagement, and continuous development.
Coach and hold Sales Associates accountable through feedback, performance discussions, and development planning.
Plan staffing, oversee scheduling, and deploy talent to maintain appropriate studio coverage.
Recruit, interview, hire, and onboard team members; support succession planning and development of internal talent.
Support company training initiatives and partner with the Head Coach and Regional Sales and Operations Manager on performance and growth action plans.
Promote communication and alignment between fitness and sales teams.
Oversee daily sales performance, operations, staffing utilization, and business needs.
Drive profitability through membership growth, class utilization and bookings, ancillary revenue, and disciplined expense and labor management.
Generate leads through community outreach, grassroots marketing, referrals, partnerships, and other initiatives.
Monitor, analyze, and report business metrics and studio performance accurately and on time.
Lead the team in achieving sales goals through sales strategies, lead management, and local market initiatives.
Execute promotional campaigns, corporate initiatives, and community marketing efforts.
Identify opportunities and implement plans to improve revenue, efficiency, retention, and studio performance.
Manage payroll, labor, controllable expenses, and financial performance against company expectations and budgets.
Champion member satisfaction, engagement, retention, and a welcoming, inclusive community experience consistent with Orangetheory brand standards.
Resolve member questions, concerns, and escalated issues promptly and professionally with the studio team.
Conduct studio audits and observations, assess service and operational standards, and provide real-time coaching and feedback.
Monitor member feedback, reviews, and satisfaction metrics and implement corrective actions and improvements.
Maintain studio presentation, merchandising, cleanliness, facility standards, and equipment upkeep.
Maintain inventory and tracking of equipment, supplies, shipments, janitorial materials, and retail merchandise, including apparel and studio devices.
Identify operational gaps and resolve issues involving employee relations, human resources, inventory, supply chain, and facilities.
Use meetings, reporting tools, and digital communication platforms to align teams and communicate priorities.
Coordinate maintenance requests, vendors, and repairs to maintain a safe and functional studio.
Ensure compliance with company policies, safety standards, procedures, and applicable employment and workplace regulations.
Support new studio initiatives, process improvements, and company programs.
Supervise Sales Associates, including hiring, coaching, scheduling, performance management, and team development.