STUDENT - Park Promotions Executive Director

Ithaca College • Ithaca, NY

6d

About The Position

The Executive Director of Park Promo provides strategic leadership, operational oversight, and creative direction for the Roy H. Park School of Communications' student-run agency. Serving as the chief executive and leader of the agency, the Executive Director oversees a multidisciplinary team of student staff responsible for branding, marketing, social media, digital storytelling, strategic communications, content creation, experiential marketing, and immersive event production. The Executive Director ensures that agency activities advance the Park School's strategic goals, elevate its reputation, support student recruitment and engagement efforts, strengthen alumni and industry relationships, and provide transformative experiential learning opportunities for students. The position bridges professional practice and academic excellence by creating a real-world agency environment where students gain hands-on experience while producing high-quality communications and marketing outcomes. The Executive Director serves as the visionary leader of Park Promo, creating a professional-caliber environment where students learn by doing while advancing the visibility, reputation, and strategic goals of the School of Communications. Through leadership of branding, social media, marketing, storytelling, immersive experiences, and strategic communications, the Executive Director helps position the School as a premier destination for communication education and innovation.

Requirements

• Student status

Responsibilities

• Provide strategic leadership, operational oversight, and creative direction for the Roy H. Park School of Communications' student-run agency.
• Serve as the chief executive and leader of the agency.
• Oversee a multidisciplinary team of student staff responsible for branding, marketing, social media, digital storytelling, strategic communications, content creation, experiential marketing, and immersive event production.
• Ensure agency activities advance the Park School's strategic goals, elevate its reputation, support student recruitment and engagement efforts, strengthen alumni and industry relationships, and provide transformative experiential learning opportunities for students.
• Create a real-world agency environment where students gain hands-on experience while producing high-quality communications and marketing outcomes.
• Serve as the visionary leader of Park Promo, creating a professional-caliber environment where students learn by doing while advancing the visibility, reputation, and strategic goals of the School of Communications.
• Lead branding, social media, marketing, storytelling, immersive experiences, and strategic communications to position the School as a premier destination for communication education and innovation.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed