Student Marketeer - Fort Valley State University

Red Bull•Fort Valley, GA

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist, you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role reaches new consumers, excites university students, increases sales, and raises brand visibility through direct consumer contact, product trials, and work at Red Bull events. The role offers flexible part-time hours and a creative, inclusive working atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, develops and executes an innovative campus plan, builds relationships with campus and local contacts, and helps identify collegiate content creators. The role promotes product sampling, supports events and activations, creates authentic social media content, and encourages participation in the World of Red Bull. The position also supports sales by partnering with local sales account managers, helping expand distribution, maintaining product visibility, and executing store standards. Additional duties include collaborating with the team, timely and accurate activity reporting, and sharing local insights and opportunities. The position is based around Fort Valley State University. The hourly rate is $15.00 and may change. Benefits are not available for this role.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
University or college enrollment is required.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Knowledge of student life, the collegiate landscape, the local city, and its behind-the-scenes activities and hotspots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
Must be a team player and willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional language skills are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key individuals on and around campus.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with the World of Red Bull.
Promote product trials and awareness through sampling, and answer consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness and encourage participation in collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure execution of defined store standards.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time in the dedicated online platform.
Provide local insights, trends, and opportunities to contribute to business development.