Student Marketeer - Fort Valley State University

Red Bull•Fort Valley, GA

About The Position

As a Red Bull Student Marketeer, you represent the brand and product on campus and in the surrounding region. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image, product understanding, consumer reach, sales, and visibility. The role involves direct consumer and customer interactions, product trials, and participation in Red Bull events to create memorable brand experiences. It offers flexible part-time work in a creative and inclusive atmosphere. You will develop and execute a campus plan, build relationships with students and local contacts, identify collegiate content creators, promote Red Bull through sampling and social media, and support collegiate and other events. You will also work with sales account managers to improve product availability and visibility, support distribution growth, and maintain store standards. The role requires accurate activity planning and reporting, collaboration with the team, and sharing local market insights. Employees may need to lift or move items weighing 25 pounds or more.

Requirements

Must be at least 18 years of age.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Knowledge of additional languages is an advantage.

Responsibilities

Represent Red Bull’s brand personality and values in interactions with consumers and customers.
Develop and execute an innovative campus plan that engages students and brings the brand to life.
Build and maintain a network of key individuals on and around campus.
Identify local collegiate content creators and coordinate with the FMS to connect them with Red Bull.
Promote product trials and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create memorable brand experiences.
Promote awareness and participation in collegiate events and activations.
Increase brand engagement on social media through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new distribution points on campus and beyond.
Use Red Bull assets to maintain brand presence in sales accounts.
Ensure defined store standards are executed properly.
Deliver executional excellence and attention to detail.
Share ideas and collaborate with the team through regular in-person and online interactions.
Plan and report activities accurately and on time using the dedicated online platform.
Provide local insights, trends, and opportunities to support business development.