Strategy and Operations Senior Associate, Retail Performance Search+, GTM

Google•Atlanta, GA

10h•$124,000 - $177,000

About The Position

The Go-to-Market Operations (GTM) team supports Google's ads business by setting go-to-market strategy, guiding execution and operations, aligning company priorities with day-to-day operations, and developing early-stage ideas into growth initiatives. The team includes members embedded in major Ads business areas and global teams working across those areas. This role is part of the Product GTM Team and focuses on accelerating LCS Search+ business growth across the region through the development and adoption of products, tools, and program best practices. As the AMER Search Go To Market Retail Performance Lead, the role works with retail customers on omnichannel, New Customer Acquisition (NCA), Online to Offline (O2O), and Customer Lifecycle products. The role collaborates with the Retail Performance Specialist Organization and Global Product Solutions teams to help customers succeed with Omnichannel and Online to Offline products. It serves as an expert on Omni and O2O products for ALCS sales and activates local ads, omnichannel, and New Customer Acquisition products.

Requirements

Bachelor's degree or equivalent practical experience.
At least 4 years of experience in management consulting, sales operations, business strategy, or a corporate advisory role.

Nice To Haves

Experience with Retail or Search advertising products, digital shopping strategy, or the broader media ecosystem.
Experience with performance-focused or retail advertisers evolving, selling, or competing against retail offerings at major platforms.
Understanding of the evolution of shopping products, omnichannel and local ad offerings, and technical expertise in tagging, feeds, and measurement solutions.
Ability to communicate with retail advertisers and partners to help maximize the Google Shopping and Search product suite.
Ability to build and activate customer segmentations and lead lists and drive operational excellence.
Ability to establish scaled processes to support growth of new product offerings.

Responsibilities

Develop go-to-market strategy across markets in the Americas, accounting for market-specific nuances and capturing social, search, and shopping budgets.
Oversee the sales pipeline and ensure a scaled operation is in place to grow new product offerings.
Partner on scaling excellence in Retail and Shopping strategy and apply best practices to ensure offerings meet expectations.
Activate ALCS sales by driving retail and shopping messaging, creating ways to activate customers, and establishing a Retail/Commerce Campfire and community cadence.
Work with Performance specialists and sales teams on best practices for feed health and tagging (NVR) to measure and attribute omnichannel solutions across the product portfolio.