Practices & Sectors Strategist

Ashurst Perkins Coie•Seattle, WA

About The Position

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Technology Sector. The role partners with sector leaders to develop targeted campaigns, strengthen client relationships, identify revenue opportunities, and advance the Firm’s business development priorities. Working across Marketing and other business services teams, the Strategist uses market research, client insights, and performance data to deliver integrated initiatives that support the Firm’s strategic goals. This role is suited to an experienced legal or professional services marketing professional with strong business acumen, project management, analytical, and relationship-building skills. The Strategist translates strategic priorities into actionable initiatives, advises lawyers on marketing opportunities, and contributes to a collaborative, client-focused environment. The position is not eligible for immigration sponsorship; candidates must be legally authorized to work in the United States without employer sponsorship now or in the future. The role may be filled in Colorado, Illinois, Washington state, or Washington, D.C. It is eligible for an annual discretionary bonus, a 401(k) plan, medical, dental, and vision insurance, accrued paid time off starting at 20 days annually, personal medical and parental leave, up to ten paid holidays, and family care benefits. Applications will be accepted through November 20, 2026.

Requirements

At least eight years of experience in legal or professional services marketing, business development, or strategy, with a demonstrated track record of leadership and impact.
Bachelor’s degree required.
Proven ability to support strategic planning and execution for practice groups, industry teams, or comparable business units.
Strong business acumen and analytical skills, including the ability to interpret data, distill complex information, and translate insights into actionable recommendations.
Excellent written and verbal communication skills and ability to build relationships and influence stakeholders across teams and organizational levels.
Strong organizational and project management skills, including the ability to manage multiple priorities, deadlines, and cross-functional initiatives.
Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development in a professional, client-focused environment.
Proficiency in Microsoft Office applications and familiarity with marketing technology platforms, reporting tools, and data analysis.
Adaptable, proactive approach, growth mindset, and commitment to continuous improvement in a dynamic, fast-paced environment.
Ability to travel as needed.
Legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Prior experience supporting technology clients, practices, or industry sectors, or strong working knowledge of the technology industry.
Familiarity with the regulatory landscape, emerging market developments, and business challenges affecting technology clients.
Experience using client insights, market research, and performance analytics to inform marketing and business development strategies.
Experience with marketing technology platforms, including Salesforce and Foundation.

Responsibilities

Contribute to the development and lead execution of annual marketing and business development plans for the Technology Sector, including budgets, strategic priorities, and growth objectives.
Translate sector goals into marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
Advise lawyers on marketing opportunities, client engagement strategies, and business development priorities.
Monitor technology industry developments, emerging trends, competitive activity, and opportunities to strengthen the Firm’s market position.
Manage development of sector-focused thought leadership, targeted campaigns, and client-facing events with sector and practice leadership.
Support business development and pursuit strategies for technology clients and prospects, including pitches, proposals, and responses to RFPs and RFIs.
Identify cross-practice and cross-sector collaboration opportunities to expand client relationships and generate new business.
Coordinate directory and award submissions aligned with sector objectives and the Firm’s market positioning.
Collaborate with Marketing colleagues and business services teams to deliver integrated marketing initiatives.
Encourage knowledge sharing across practices and sectors serving technology clients.
Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
Track and report performance metrics, return on investment, and progress toward strategic goals; recommend adjustments based on data, client feedback, and business outcomes.
Mentor and guide Specialists and other team members, supporting professional development and a high-performing, client-focused environment.
Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
Perform other duties as assigned and maintain availability during regularly scheduled working hours and as needed.