Strategist, Paid Media

Tinuiti

2d • $80,000 - $95,000 • Remote

About The Position

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. What you’ll be doing: Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management. Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders. Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management. Responsible for executing and/or overseeing all basic tactical execution and campaign audits Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact. Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Requirements

• 5+ years of related paid media work experience
• Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.
• Hands on experience in managing monthly campaign budgets from $60k+
• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
• Google Ads and Facebook Blueprint certification a plus
• Experience working in Google Analytics
• Client management experience
• Agency experience a plus
• May require client travel for quarterly business reviews or new business pitches

Nice To Haves

• Ecommerce experience a plus
• Google Ads and Facebook Blueprint certification a plus
• Agency experience a plus

Responsibilities

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
• Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
• Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
• Responsible for executing and/or overseeing all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
• Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
• Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed