Strategic Product Marketing Manager

SPS Commerce•Minneapolis, MN

1d•$112,800 - $174,800

About The Position

SPS Commerce is hiring a Strategic Product Marketing Manager to own messaging, positioning, and go-to-market strategy that helps the market understand and adopt its products. This high-impact role operates with broad autonomy and is responsible for architecting scalable frameworks and systems, solving complex cross-functional challenges, and shaping how the product marketing function operates at scale. The role is based in Minneapolis, Minnesota, or Rogers, Arkansas, with a hybrid arrangement, or may be fully remote.

Requirements

Bachelor’s degree and 8–10+ years of relevant experience in product marketing, product management, or a related field, or an equivalent combination of education and experience.
Deep knowledge of the product marketing discipline, typically including a specialty within the field.
Proven ability to architect scalable frameworks and lead complex cross-functional initiatives.
Excellent written and verbal communication skills.
Competence with Microsoft Office and standard marketing platforms.

Nice To Haves

Experience in B2B SaaS, supply chain, or retail technology industries.
Experience speaking publicly or representing a brand externally through events, podcasts, or webinars.
Familiarity with competitive and market intelligence tools.

Responsibilities

Architect positioning and messaging systems across product portfolios, identifying opportunities for alignment and incorporating value pillars, market insights, customer insights, and competitive insights.
Architect scalable go-to-market frameworks and playbooks across segments and products.
Lead integrated go-to-market strategies for product launches that translate product innovation into compelling market stories.
Establish thought leadership strategy for key segments and guide the broader team.
Architect market and competitive intelligence systems, including automating insight capture and summarization.
Own competitive counter-positioning and competitive programs.
Track adoption trends and develop solutions to address adoption challenges.
Define ideal customer profiles, buyer and user personas, and own the buying experience.
Build market and customer expertise through regular customer conversations and industry events.
Use customer relationships to develop customer stories and support event speaking and webinars.
Partner with Product, Sales, and Marketing to develop growth strategies that drive acquisition, expansion, and retention.