Sports Strategic Marketing Manager

Johnson & Johnson Innovative Medicine•West Chester, PA

1d•$105,000 - $181,700

About The Position

The Marketing Manager, Sports Strategic Marketing, helps develop and launch new products across the Sports Medicine shoulder and knee portfolio. The role connects upstream product development with downstream commercial execution, ensuring products are well defined and ready for launch, then smoothly handed off to Commercial Marketing for continued growth. The manager works with R&D, Clinical Affairs, Regulatory Affairs, Quality, Supply Chain, Professional Education, Commercial Education, and Commercial Marketing to align new products with business objectives, surgeon needs, and global Sports strategy. The position calls for understanding of sports medicine soft tissue repair and stage-gate product development and launch processes. The role also develops launch strategies, supports early releases, collaborates with surgeons and other customers, monitors market and competitor activity, and reports launch performance to senior leadership. The position may be located in Palm Beach Gardens, Florida; Raynham, Massachusetts; or West Chester, Pennsylvania, and requires travel of up to approximately 25%, including domestic and international travel.

Requirements

Bachelor's degree; preferably in business, marketing, engineering, or a life science.
At least 5 years of professional experience, including at least 3 years in medical device marketing, product management, or a related commercial or technical role.
Experience supporting new product development and/or product launches in a regulated industry.
Strong cross-functional leadership and ability to influence without direct authority.
Excellent communication and presentation skills, including with surgeons and senior leaders.
Ability to travel up to approximately 25%, including domestic and international travel to surgeon labs, conferences, and field visits.

Nice To Haves

MBA or advanced degree.
Experience in orthopaedics or sports medicine, especially shoulder and knee soft tissue repair, anchors, or biologic augmentation.
Hands-on experience with stage-gate development, Launch Excellence, or similar launch processes.
Experience in both upstream strategic and downstream commercial marketing.
Experience working with key opinion leaders and running voice-of-customer programs.

Responsibilities

Serve as strategic marketing lead on cross-functional shoulder and knee new product introduction teams from concept through launch.
Translate surgeon and customer insights into product requirements, design inputs, and clinically relevant, competitively differentiated procedural solutions.
Lead voice-of-customer activities, including surgeon design reviews, cadaveric labs, and advisory input.
Own marketing deliverables through the stage-gate and Launch Excellence process, including business cases, forecasts, positioning, and launch readiness reviews.
Partner with R&D, Clinical, and Regulatory teams to define claims, evidence-generation plans, and registration priorities.
Develop launch strategies, including segmentation, targeting and positioning, value propositions, messaging, pricing input, and customer targeting.
Lead launch readiness activities, including forecasting, demo and sample planning, labeling and product descriptions, technique guides, and sales training content.
Structure and execute the handoff of launched products to Commercial Marketing, including playbooks, training materials, launch metrics, and knowledge transfer.
Support beta and limited-release launches, collect early field and surgeon feedback, and adjust strategy before full commercial release.
Partner with Professional Education and Commercial Education on surgeon and sales force training for new products.
Engage key opinion leaders, surgeons, and healthcare professionals to gather feedback and incorporate customer input into the new product pipeline.
Work across business units to position Sports Medicine shoulder and knee solutions within the broader orthopaedic offering.
Support external innovation and partner-developed products, coordinating with outside partners on launch readiness and commercialization.
Monitor market trends, competitor activity, pricing dynamics, and regulatory developments in shoulder and knee soft tissue repair.
Track launch performance against business case and forecast commitments and report insights to senior leadership.

Benefits

Company consolidated retirement plan (pension) and savings plan (401(k)), subject to plan terms.
Eligibility to participate in the long-term incentive program.
Vacation: 120 hours per calendar year, subject to policy and hire date.
Sick time: 40 hours per calendar year, with different amounts for employees residing in Colorado or Washington, subject to policy and hire date.
Holiday pay, including floating holidays: 13 days per calendar year.
Work, Personal and Family Time: up to 40 hours per calendar year.
Parental Leave: 480 hours within one year of a child's birth, adoption, or foster care placement.
Bereavement Leave: 240 hours for an immediate family member and 40 hours for an extended family member per calendar year.
Caregiver Leave: 80 hours in a 52-week rolling period.
Volunteer Leave: 32 hours per calendar year.
Military Spouse Time-Off: 80 hours per calendar year.