Brand Marketing Manager, Sports

Fashion Nova•Beverly Hills, CA

About The Position

Fashion Nova Sport is seeking a strategic, culturally fluent Brand Marketing Manager to shape the presence of its athletic and activewear division. The role focuses on integrated brand campaigns, athlete and fitness partnerships, activewear product launches, and coordinated execution across social, digital, influencer, retail, and other channels. The manager will connect brand strategy to execution through creative development, project management, and cross-functional coordination, with a focus on performance, athleisure, streetwear, sports culture, and fitness storytelling.

Requirements

At least 5 years of experience in brand marketing; sports, activewear, athleisure, or youth-culture-driven consumer brand experience is ideal.
Proven track record leading 360° brand campaigns from concept through execution in the athletic or lifestyle space.
Strong understanding of creative development, sports social strategy, fitness content production, and athlete/influencer marketing.
Experience collaborating across internal athletic or fashion departments and external sports media or agency partners.
Strong project management skills; highly organized and detail-oriented.
Passion for sports culture, fitness trends, storytelling, and creating distinctive activewear content.
Clear and persuasive communication skills and a solution-oriented mindset.
Comfort working in a high-volume, high-velocity sports fashion environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

Lead 360° campaign planning and rollout for sports seasonal launches, high-performance drops, and athletic collaborations across digital, social, influencer, and paid channels.
Translate division goals into actionable go-to-market plans, athletic messaging frameworks, and channel-specific briefs for fitness and lifestyle audiences.
Own and maintain the sports brand marketing calendar, aligning activewear drops, athlete initiatives, retail, and content planning.
Coordinate cross-functional timelines and marketing touchpoints across sports merchandising, design, and marketing teams.
Partner with Creative, Social, Influencer, PR, eCommerce, and Studio teams to create cohesive campaigns across consumer touchpoints.
Coordinate with channel leads to deliver performance-optimized content for digital, email, retail, and fitness community placements.
Brief creative and content needs for sports campaigns, ensuring visuals, technical performance callouts, and styling reflect the brand voice and audience insight.
Guide sports storytelling content development for workout and lifestyle email, SMS, website, seeding kits, and paid performance ads.
Work with internal and external creative partners to develop sports-focused content and activations.
Lead planning and execution of fitness activations, workout pop-ups, and sports events.
Manage and grow partnerships with sports PR agencies, fitness influencers, elite athletes, and athletic collaborators.
Ensure on-brand execution across athlete seeding, gym collaborations, sporting and pop-culture moments, and drop events.
Own campaign reporting and analysis for sports initiatives, synthesize learnings, and provide strategic recaps for future collection planning.
Monitor key performance indicators and fitness consumer engagement trends, partnering with Analytics and Paid teams to support growth.
Identify opportunities to test, learn, and optimize athletic formats, platforms, and sports messaging strategies.