Brand Marketing Manager, Sports

Fashion Nova•Beverly Hills, CA

About The Position

Fashion Nova Sport is seeking a bold, strategic, and culturally fluent Brand Marketing Manager to shape the presence of its athletic and activewear division. The role is focused on integrated brand campaigns, athlete and fitness partnerships, and activewear product launches, with responsibility for keeping execution on-brief, on-time, and on-brand across social, digital, influencer, retail, and other channels. The manager will lead campaign and go-to-market planning, coordinate cross-functional teams, guide the development of sports-focused content and creative assets, and plan fitness activations and events. The position also manages partnerships with sports PR agencies, fitness influencers, athletes, and athletic collaborators, and tracks campaign performance to inform future planning and optimization.

Requirements

At least 5 years of experience in brand marketing; sports, activewear, athleisure, or youth-culture consumer brands are preferred contexts.
Proven track record leading 360° brand campaigns from concept through execution in the athletic or lifestyle space.
Strong understanding of creative development, sports social strategy, fitness content production, and athlete/influencer marketing.
Experience collaborating across internal athletic or fashion departments and with external sports media or agency partners.
Strong organization, attention to detail, and project management skills.
Passion for sports culture, fitness trends, storytelling, and creating activewear content that breaks through.
Clear and persuasive communication skills and a solution-oriented mindset.
Comfort working in a high-volume, high-velocity sports fashion environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

Lead 360° campaign planning and rollout for sports seasonal launches, performance drops, and athletic collaborations across digital, social, influencer, and paid channels.
Translate division goals into go-to-market plans, athletic messaging frameworks, and channel-specific briefs for fitness and lifestyle audiences.
Own and maintain the sports brand marketing calendar, aligning activewear drops, athlete initiatives, retail, and content planning.
Coordinate cross-functional timelines and marketing touchpoints with sports merchandising, design, and marketing teams.
Partner with Creative, Social, Influencer, PR, eCommerce, and Studio teams to ensure campaigns are cohesive across consumer touchpoints.
Coordinate with channel leads to deliver performance-optimized, fit-for-platform content across digital, email, retail, and fitness community placements.
Brief creative and content needs for sports campaigns, ensuring visuals, technical performance callouts, and styling reflect the brand voice and audience insights.
Guide development of sports storytelling content for workout and lifestyle email, SMS, site, seeding kits, and paid performance ads.
Work with internal and external creative partners to develop sports moments that resonate with activewear consumers.
Plan and execute fitness activations, workout pop-ups, and sports events to amplify the brand and build community connections.
Manage and grow partnerships with sports PR agencies, fitness influencers, elite athletes, and athletic collaborators.
Ensure on-brand execution across athlete seeding, gym collaborations, sporting and pop-culture moments, and drop events.
Own campaign reporting and analysis for sports initiatives, synthesizing learnings and preparing strategic recaps for future collection planning.
Monitor key performance indicators and fitness consumer engagement trends, partnering with Analytics and Paid teams to support growth.
Identify opportunities to test, learn, and optimize athletic formats, platforms, and sports messaging strategies.