Strategic Partner Marketing Manager

Syndio • Home, WV

3d • $146,000 - $172,000 • Remote

About The Position

Syndio is seeking a Strategic Partner Marketing Manager to lead the co-marketing efforts across its strategic partner portfolio. This role, situated within the product marketing function, will serve as the primary marketing liaison between Syndio and its partners, ensuring a clear joint value story, consistent messaging, and co-branded programs designed to drive pipeline. The position involves managing ongoing co-marketing activities, such as marketplace upkeep and asset refreshes, as well as executing periodic launch initiatives for new partnerships. This is a builder role focused on extending existing programs and creating new ones, requiring collaboration with senior stakeholders and establishing scalable partner marketing practices. The role demands adaptability to different partner categories, including HR and workforce systems, communication and collaboration tools, each with unique market dynamics.

Requirements

• 5+ years of experience in B2B marketing
• At least 2 years in a partner marketing, alliances marketing, or product marketing role
• Ideally including experience marketing alongside enterprise ISV/platform partners (e.g. Workday, SAP) and partners operating under consulting, sub-license, or referral models (e.g. Mercer, PwC)
• Demonstrated ability to manage complex, cross-functional relationships and work across organizational boundaries
• Strong written communication skills and an instinct for clear, accurate product messaging
• Executive presence — proven comfort operating credibly with senior stakeholders (VP+) at partner organizations and internally
• A sharp eye for visual and brand detail
• Experience creating co-branded content and managing partner-facing asset libraries
• Comfort operating with autonomy in a fast-paced environment where priorities shift and structure has to be built, not inherited
• Familiarity with HubSpot or similar CRM/marketing automation platforms

Nice To Haves

• Experience in HR tech, compensation, or enterprise SaaS is a plus

Responsibilities

• Serve as the primary marketing liaison to strategic partners
• Own the day-to-day marketing relationship with Syndio's strategic partner portfolio
• Build trusted working relationships with counterpart marketing contacts at each partner organization
• Represent Syndio marketing in partner planning calls, quarterly business reviews, and co-marketing syncs
• Bring executive presence to senior-stakeholder settings
• Coordinate across multiple external stakeholders when programs involve more than one partner organization
• Own partner program navigation, understanding each partner's program structure and stage
• Lead full launch motions for partnerships (marketplace listing, seller enablement, launch event, periodic refresh) as bounded projects
• Develop and manage a co-marketing hub for joint messaging, approved assets, and campaign materials
• Ensure messaging across all partner-facing materials accurately reflects Syndio's product capabilities and current positioning
• Establish a lightweight review and approval process with Product Marketing for partner content
• Apply Syndio's platform narrative and brand system consistently across all co-branded materials
• Own the creation of co-branded assets including one-pagers, solution briefs, landing pages, and sales enablement materials
• Distill complex, joint value propositions into sharp, sales-ready soundbites
• Partner with the content and communications team to develop joint thought leadership, blog content, and co-authored reports
• Collaborate with revenue marketing on co-branded event support
• Work with Syndio's revenue marketing team and partner ops to identify joint customer overlap and design-partner opportunities
• Coordinate joint GTM plays and outbound sequences
• Track co-marketing program performance and report on contribution to pipeline and influenced revenue
• Audit existing partner materials regularly to identify and resolve accuracy gaps
• Provide partners with timely updates on product positioning, packaging, or messaging changes

Benefits

• Competitive Compensation
• Syndio Equity
• Flexible Vacation Policy
• Paid sick & safe time
• Compassion leave
• Voting leave
• Medical, Dental, Vision (Syndio pays 90% of employee premiums, and 50% for dependents)
• Life Insurance & Disability (Syndio covers the full premium)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed