Strategic Marketing Specialist

ABB•Remote, TN

11d•$100,500 - $160,800•Remote

About The Position

The Strategic Marketing Specialist supports the marketing and sales activities of commercial, industrial, and utility products in ELIP for the US market, tasked with setting and profitably achieving key targets, and ensuring customer satisfaction. In this role you will be a key contributor in defining and implementing sales and marketing initiatives in line with strategy, while proactively partnering and influencing the marketing and sales team and key stakeholders. Candidates for this position are capable of working remotely if already located in the US.

Requirements

A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications
Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
A solution-focused approach and strong written and spoken communication skills
Candidates must already possess authorization to work for ABB in the US

Responsibilities

Generating demand in the market to create growth in line with strategy, and providing input to strategy
Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken
Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally.
Identifying opportunities to drive marketing and sales in the domestic market, including product launches
Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

Benefits

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Paid Parental Leave
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
ABB provides 11 paid holidays.
Salaried exempt positions are provided vacation under a permissive time away policy.