Sr Strategic Marketing Specialist - Data Center
About The Position
As a Global Data Center Strategic Marketing Specialist here at Solstice, you will be the primary engine driving brand presence, industry authority, and technical thought leadership for the data center vertical. You will bridge the gap between complex engineering concepts and market-facing storytelling, ensuring Solstice’s innovations in advanced cooling fluids are visible, understood, and respected by global industry leaders. In this role, you will impact Solstice’s positioning as the “gold standard” for low-GWP refrigerants and thermal management solutions by building a strong content engine, elevating industry presence, and strengthening competitive intelligence capabilities.
Requirements
- Bridging the gap between complex engineering concepts and market-facing storytelling.
- Building a strong content engine.
- Elevating industry presence.
- Strengthening competitive intelligence capabilities.
- Working with Customer Marketing on execution of speaking opportunities, booths, sponsored content (digital and physical).
- Building and maintaining relationships with industry associations and conference organizers.
- Translating complex technical performance data into compelling case studies, white papers, and technical briefs.
- Developing and managing marketing collateral including sales decks, brochures, landing pages, and LinkedIn content.
- Defining creative content and aligning on marketing channels and media.
- Monitoring competitor activity, product launches, and messaging.
- Producing monthly market intelligence reports.
- Tracking and incorporating global regulatory trends into marketing messaging.
- Supporting eco-system partnerships.
- Managing global data center portal.
Responsibilities
- Identify relevant global industry events (e.g., OCP, Data Center World, DCD, ASHRAE) and work with Customer Marketing on execution, for example, speaking opportunities, booths, sponsored content (digital and physical).
- Build and maintain relationships with industry associations and conference organizers to strengthen Solstice’s thought leadership presence
- Translate complex technical performance data into compelling case studies, white papers, and technical briefs.
- Develop and manage marketing collateral including sales decks, brochures, landing pages, and LinkedIn content with Customer Marketing (for material creation).
- Define creative content, align on marketing channels, media in partnership with Customer Marketing.
- Monitor competitor activity, product launches, and messaging to maintain a real-time competitive landscape view.
- Produce monthly market intelligence reports with actionable insights for leadership and sales teams.
- Track and incorporate global regulatory trends (e.g., PUE, GWP) into marketing messaging.
- Support eco-system partnerships with key stakeholders to drive new product development.
- Manage global data center portal to support Business Development teams with market analysis.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
