Sr. Strategic Communications Specialist
About The Position
The Senior Strategic Communications Specialist serves as Verve's lead internal communications partner, connecting team members to the organization's purpose, priorities, and direction. The role develops and executes enterprise communication strategies that build understanding, alignment, and engagement. Working closely with senior leaders, the specialist translates business priorities, organizational change, and strategic initiatives into clear, meaningful communications that explain the reasons behind the work. The role also leads Verve's intranet strategy and content, maintaining it as a trusted source of information, connection, and storytelling across the credit union. The specialist partners across the organization on enterprise and change communications, intranet governance and content, organizational storytelling, culture initiatives, and leadership communications. The role develops communication plans and resources, selects effective channels, monitors communication effectiveness, and recommends improvements. Additional duties may be assigned.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field; equivalent experience may be considered.
- Five years of progressively responsible communications experience.
- Five years of experience leading internal, corporate, or enterprise communications initiatives.
- Experience developing and executing communication strategies for organizational initiatives and business priorities.
- Experience supporting organizational change, employee engagement, and leadership communications.
- Experience managing digital communication channels, intranet platforms, or content management systems.
- Ability to connect communication strategies to organizational priorities and desired business outcomes.
- Ability to create compelling, authentic communications that simplify complexity and inspire action.
- Ability to build trusted relationships and work effectively across all levels of the organization.
- Ability to support successful change through thoughtful communication, planning, and stakeholder engagement.
- Ability to understand organizational priorities and translate them into relevant, meaningful communication.
- Ability to select the right message, channel, and approach to maximize effectiveness and engagement.
- Ability to balance multiple priorities while delivering high-quality, timely, polished work.
- Professionalism, discretion, and good judgment when handling sensitive information.
Responsibilities
- Develop and execute Verve's internal communications strategy to support business priorities and organizational goals.
- Create communication plans for strategic initiatives, organizational change, and enterprise-wide priorities.
- Partner with leaders across the organization to identify communication needs, opportunities, and risks.
- Establish communication standards and best practices that promote clarity, consistency, and effectiveness.
- Monitor communication effectiveness and recommend improvements to strengthen understanding and engagement.
- Lead communication planning for organizational change, business initiatives, and major projects.
- Partner with project teams and leaders to build awareness, understanding, and readiness for change.
- Identify communication risks and recommend approaches that support successful adoption and implementation.
- Ensure team members receive timely, meaningful communication during periods of change.
- Own Verve's intranet strategy, governance, content standards, and editorial calendar.
- Maintain the intranet as a trusted and engaging destination for team members.
- Write, edit, and publish intranet articles, organizational updates, leadership messages, and culture stories.
- Continuously improve content effectiveness, user experience, and channel performance.
- Identify effective channels to deliver communications and reach intended audiences.
- Bring Verve's purpose, values, culture, and strategic priorities to life through meaningful storytelling.
- Partner with HR, Learning & Development, and business leaders on engagement, recognition, and culture-building initiatives.
- Highlight stories that celebrate team members, reinforce desired behaviors, and showcase impact across the organization.
- Develop communication resources and talking points for leaders as needed.
- Serve as a trusted communications partner to leaders across the organization.
- Develop organizational announcements, leadership talking points, presentations, communication toolkits, and key messages.
- Translate complex concepts and business initiatives into clear, relevant, easy-to-understand communications.
- Support communication efforts that increase transparency, alignment, and connection to Verve's strategic direction.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
