Strategic Marketing Director

Protocase Inc./45Drives Ltd. • Wilmington, NC

3d • $180,000 - $205,000 • Onsite

About The Position

At Protocase and 45Drives, we believe work should be meaningful. We foster a culture built on collaboration, innovation, and ownership, where every team member has the opportunity to make a real impact. Protocase delivers rapid custom manufacturing solutions for engineers and innovators worldwide, while 45Drives designs open-source data storage and infrastructure solutions trusted by organizations across the globe. Together, we're solving complex technical challenges and building technologies that make a difference. We're looking for a Strategic Marketing Director to lead and direct our centralized Marketing Agency, overseeing the marketing strategy for both Protocase and 45Drives. In this role, you'll oversee strategic marketing, brand positioning, product marketing, and go-to-market execution across both businesses while leading a team that helps bring our technologies to market. Working closely with executive leadership, engineering, product development, and sales, you'll shape how our companies communicate value, commercialize innovation, and drive long-term growth.

Requirements

• 8+ years of strategic B2B marketing experience within enterprise software, hardware, AI, infrastructure, engineering, manufacturing, or other complex technology industries.
• Proven success in strategic positioning, product marketing, category creation, go-to-market strategy, product launches, and sales enablement.
• Experience leading a marketing team, agency, or multi-brand marketing function with responsibility for both strategy and execution.
• Exceptional strategic thinking, communication skills, and commercial acumen.
• A customer-first mindset with the ability to translate complex technical concepts into compelling customer value.
• A genuine curiosity for technology and the ability to collaborate effectively with executive leadership, engineering, product development, and sales teams.
• A Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related discipline is preferred. Equivalent experience will also be considered—we value capability and results above credentials.

Responsibilities

• Lead and direct our internal Marketing Agency, providing strategic direction across both Protocase and 45Drives.
• Own the strategic positioning, brand messaging, and category creation for both companies and their growing portfolio of products and solutions.
• Develop go-to-market strategies, competitive positioning, customer segmentation, and market expansion plans.
• Lead product marketing, including positioning, messaging, naming, product launches, customer education, and sales enablement.
• Partner closely with executive leadership, engineering, product development, and sales to ensure marketing supports business objectives and commercial success.
• Build a deep understanding of customer challenges, buying motivations, and emerging technologies to create customer-focused marketing strategies.
• Identify new growth opportunities, strengthen strategic partnerships, and help establish new product categories across both organizations.

Benefits

• Medical, Dental, Life Insurance, and Group Insurance coverage available after two months of full-time employment.
• Two weeks of paid vacation to start, increasing with tenure.
• Access exclusive deals at local businesses.
• Participate in wellness initiatives and enjoy access to a gym membership.
• Team lunches, seasonal celebrations, and regular social events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior