Global Strategic Marketing Director

Solenis•Dallas, TX

3d•Remote

About The Position

Certified Labs, a Solenis company, is a trusted leader in industrial lubricants and consultative performance solutions, helping customers improve equipment reliability, operational efficiency, and business results across a wide range of industries. For decades, we have built our reputation on technical expertise, customer partnership, and innovative solutions that deliver measurable value in the field. We are seeking an exceptional Global Marketing Director to guide strategic growth and market development as we tap into new and expanded markets. This pivotal role will shape global market strategy, identify new growth opportunities, strengthen customer value propositions, and drive initiatives that expand our reach and impact around the world. This is a unique opportunity for a strategic and commercially minded individual to influence the future direction of a growing global business, partner with executive leadership, and help define the next chapter of success for Certified Labs. Preferred candidates will reside in the vicinity of Dallas, TX, or within the vicinity of a major airport.

Requirements

10+ years of experience in strategic marketing, innovation, product development, or related roles at a regional or global level
Strong B2B experience in a multinational environment.
Experience in Lubricants or related industrial markets
Strong understanding of Lubricants sectors and customer challenges, particularly within agriculture, construction, manufacturing, food & beverage, transport, mining, oil & gas, forestry, waste and bio-mass industries
Demonstrated experience developing market strategies, value propositions, and growth plans for technical solutions and Lubricants services
Excellent analytical skills and structured way of working, strong communication skills
Fluency in English required; additional language capabilities are a plus
Strong collaborator, comfortable interacting across multiple organization levels
Strategic mindset with the ability to identify, evaluate, and develop new growth opportunities

Responsibilities

Support the development and execution of the global growth strategy for the Lubricants Business Unit
Drive strategic marketing initiatives for Lubricants and adjacent technologies that identify market trends, customer needs, competitive dynamics, and emerging growth opportunities
Develop compelling sector value propositions
Define priority sectors and subsectors at country, regional, and global levels
Direct selected Lubricant sector strategies and support successful activation across global regions
Support regional strategy activation, growth navigator initiatives, and sector playbooks
Conduct Voice of Customer (VOC) and blueprinting initiatives to uncover opportunities in adjacent markets and technologies
Own market intelligence activities, including market sizing, segmentation analysis, serviceable available market assessments, and growth forecasting
Identify and evaluate external growth opportunities, supporting M&A strategy and market expansion efforts
Oversee capability and growth projects across the business
Own narrative development for IPO and Investor Relations activities
Support commercial, technical, innovation, and regional teams to align strategy with execution and business results