Director, Strategic Planning and Marketing
About The Position
The Director of Strategic Planning & Marketing is responsible for leading business unit strategic planning, growth marketing, and portfolio direction to drive sustainable, profitable growth. This role connects long-range strategy (STRAT) with annual operating plans (AOP) and market-facing execution, translating customer insight, market data, and 80/20 analysis into clear priorities and action. The role leads the identification, analysis, planning and implementation of market & product initiatives across geographies in conjunction with business unit global leadership team executives and product managers. The role serves as a senior thought partner to leadership, aligning global market strategy, product portfolio, commercialization, and marketing execution to ensure BAND‑IT focuses resources on the highest-value customers, segments, and applications.
Requirements
- Excellent written and verbal communication skills.
- Excellent managerial and supervisory skills.
- Excellent analytical and problem-solving skills.
- Extensive marketing and product management knowledge.
- Proficient in Microsoft Office Suite and engineering software.
- Bachelor’s degree in Industrial Management, Engineering or Business Administration required.
- At least 8+ years of related experience required.
- Strong analytical capability, including market analysis, financial acumen, and 80/20 application.
- Proven ability to influence senior leaders and lead cross-functional initiatives.
- Demonstrated experience leading strategic planning (STRAT), AOP alignment, and portfolio strategy.
Nice To Haves
- Master’s degree in Engineering or Business Administration preferred.
Responsibilities
- Lead the Strategic Planning (STRAT) process, including development, refresh, and annual review of long-range (3–5 year) and mid-term (12–18 month) strategic priorities.
- Translate strategic priorities into AOP inputs, key initiatives, and measurable outcomes in partnership with Finance, Sales, Engineering and Operations.
- Directs market analysis on mega-trends and key industry changes to identify business unit strengths, weaknesses, opportunities and threats (SWOT). Conduct portfolio, segment, and market analysis to identify growth opportunities, gaps, and risks.
- Leads analysis of Total Addressable Market, Served Available Market, and Target Market.
- Apply 80/20 principles to products, customers, segments, and applications to optimize focus, investment, and returns.
- Provide strategic insight and recommendations to senior leadership on growth investments, resource allocation, and market expansion.
- Analyzes, plans, implements, and evaluates short- and long-term business strategies and market initiatives in collaboration with business unit leadership.
- Lead go-to-market strategy, including positioning, messaging, pricing collaboration, and launch excellence for new and existing offerings.
- Oversee growth marketing strategy, including demand generation, funnel optimization, account-based marketing, and lead development.
- Ensure marketing programs support sales enablement, pipeline development, and customer acquisition goals.
- Connect customer insight, market data, and digital analytics to continuously improve marketing effectiveness.
- Owns digital marketing from strategy to execution including category experiences, creation of digital content and marketing plans.
- Leads the development of strategies and plans to promote products and services across multiple market segments and sales channels.
- Partner with Product Management, Engineering, and Sales to ensure portfolio strategy aligns with customer needs and BAND‑IT core competencies.
- Provide leadership for Product Management in achieving it product lifecycle management and margin optimization goals.
- Support new product development (NPD) from a market and commercialization perspective, aligning front-end strategy and back-end launch execution.
- Collaborate on pricing strategy and value proposition development, ensuring clear differentiation and value-based messaging.
- Lead, develop, and mentor strategic and marketing talent, setting clear expectations and accountability.
- Act as a key interface for Marketing and Product Management with IDEX corporate and segment level leaders.
- Present insights, recommendations, and performance updates to executive leadership.
- Foster a culture of data-driven decision making, customer focus, and continuous improvement.
Benefits
- Health benefits
- 401(k) retirement savings program with company match
- PTO
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What This Job Offers
Job Type
Full-time
Career Level
Director
