Manager, Strategic Marketing

Erickson Senior Living • Baltimore, MD

2d • $80,000 - $90,000 • Hybrid

About The Position

We are hiring a Strategic Marketing Manager to join our team! The Strategic Marketing Manager is responsible for both leading an Associate, and partnering with the Director, in developing and implementing marketing plans designed to inspire and motivate customers and achieve business goals. This role contributes to maintaining the relationship between key stakeholders: the Sales team, the Marketing & Communications team and the local community leadership team. This position requires working onsite in our Catonsville location 3-4 days per week.

Requirements

• At least 5 years of relevant experience.
• Proven knowledge of marketing and sales strategies
• Ability to cultivate and develop relationships
• Excellent communication and presentation skills

Nice To Haves

• Occasional travel to assigned communities

Responsibilities

• Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.
• Lead the robust strategic marketing planning process for each Erickson community/interest assigned
• Develop relationships with the key constituents, both inside and outside of the department
• Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing
• Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed
• Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget
• Write cohesive and comprehensive creative briefs for all Marketing tactics
• Manage the development and implementation of the media program, and work with media buyers to build media programs
• Manage the tactical budget elements for each campus / interest
• Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

Benefits

• Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all team members 18 and over with a company 3% match
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
• A "career for life" approach to professional and personal development for our greatest asset; our team members

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed