Strategic Marketing Manager, Celgard

Asahi Kasei•Charlotte, NC

9d•Onsite

About The Position

Reporting to the Director of Strategic Marketing for Celgard, this individual is a champion of the Strategic Marketing process and responsible for conducting strategic marketing projects in service of sustainable sales revenue and margin growth. Project portfolio will focus on Celgard polyolefin microporous membranes serving Battery Separator and Specialty Membrane business units. Critical focus areas include market research and analysis, market opportunity identification, construction of business cases, proposals for new business models, direct customer support for a subset of North American commercial accounts, support on Stage Gate progress from concept through commercialization.

Requirements

Bachelor’s degree is required; BA/BS in engineering, marketing or business, and an MBA are preferred.
5+ years of experience in a strategic marketing role in a business-to-business environment, preferably in an industrial/manufacturing setting is required.
Experience in the highly technical engineering or manufacturing industry is required.
Must have a successful track record of taking and launching product to market.
Advanced analytical skills that support data-driven decision-making, such as stochastic modeling, conjoint analysis, linear regression and other techniques as applicable, required.
Solid global business experience, including deep understanding of the customers, required.
Must have expert proficiency in Microsoft office products, including Excel, PowerPoint and Word.
Demonstrated ability to be technically savvy, forward-thinking leader with the ability to think strategically as well as take a hands-on approach in terms of execution, required.
Proven ability to thrive in a fast-paced highly matrix, results driven organization, required.
Must demonstrate analytical thinking and use of data to drive common sense approach to execution.
Must possess excellent communication, presentation, problem solving, and interpersonal communication skills, as well as the ability to translate complex marketing concepts to business partners and clearly articulate benefits and results.
Demonstrated ability to work cross-functionally with a collaborative style that builds strategic relationships, required.
Must be able to work & think independently, meet tight deadlines, mobilize resources and determine key stakeholders quickly.
High levels of personal integrity, clarity and honesty are required.
Must be culturally sensitive and able to operate effectively across various cultures.

Nice To Haves

MBA are preferred.

Responsibilities

Leads certain Strategic Marketing projects for Celgard in its focused growth areas of lithium-ion and next-Gen battery separators, textiles, filtration, packaging, medical devices, and specialty batteries.
Conceptualize and scope new strategic marketing projects for the defined target markets.
Identify market opportunities and initiate new projects in the adjacent or new markets, with strategic balance of short- and longer-term returns.
Collaborate with other functions (Sales, Tech Service, R&D, etc.) to develop and execute VOC plans.
Develop and manage project/services roadmaps linked to target segments, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value.
Develop cohesive go-to-market plans including communication, brand and IP plans and implement the launch plan with regional sales team.
Given the high degrees of both market and technical uncertainty, the incumbent will have demonstrated proficiency in hypothesis-based learning discipline to help effectively characterize portfolio opportunities in terms of their potential reward but also risk and cost to pursue.
Coordinate with sales leadership to improve efficiency and effectiveness of sales processes
Own the sample request process, ensuring accuracy and timely delivery of orders.
Serve as the day-to-day contact for an assigned group of customers in North America, managing forecasts and ensuring smooth operations.
Maintain excellent customer relations by ensuring timely order processing and delivery.
Track sales metrics and support commercial reporting.
Address quality inquiries and coordinate resolutions.
Provide quoting support and assist the Sales team with simple tasks.
Conduct primary and secondary market intelligence and analysis with actionable outcomes
Support on potential M&A work.
Initiate and maintain Celgard external communications, including traditional marketing collateral and of each of the company’s digital market presence (website content, etc.).