Associate, Strategic Marketing

Erickson Senior Living • Baltimore, MD

2d • Onsite

About The Position

As a Strategic Marketing Associate at Erickson Senior Living, you’ll play an important role in supporting the implementation of best-in-class strategic marketing plans and solutions designed to inspire our customers and stand out from the competition. You’ll actively participate in the robust strategic planning process for each marketing plan as well as organize and maintain the strategy communication. This role is key in maintaining the relationship between stakeholders on the Sales, Marketing and Communications, and community leadership teams.

Requirements

• Two or more years relevant experience
• Proven knowledge of marketing and sales strategies
• Comfortable with computer skills such as Outlook, Excel, PowerPoint, and cloud-based database and reporting systems

Responsibilities

• Partner with the Strategic Marketing Manager and team in developing and implementing strategic marketing plans and maintain a calendar of tactics to effectively execute each marketing plan
• Participate in weekly status meetings with key stakeholders to review performance of current marketing plans, discuss business needs and adjust plans accordingly
• Create, maintain, document and execute all aspects of the integrated strategic marketing plan including television, print, events, direct mail, collateral and digital tactics
• Monitor performance of tactics and provide relevant solutions to achieve established business goals
• Manage the creation and execution of enterprise marketing campaigns, including developing and maintaining spreadsheets and other documentation.
• Provide reports and communications related to tactical budgets and use budget tracking tools
• Create project requests in the job management platform, manage the call attribution program and create marketing campaign codes

Benefits

• Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all employees 18 and over with a company match up to 3%
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• A "career for life" approach to professional and personal development for our greatest asset - our team members
• Free parking at all of our communities and corporate offices
• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• Competitive benefits packages including medical, dental, vision, and PTO in accordance with applicable state law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed