Strategic Marketing Manager

Genuine Parts Company•Atlanta, GA

1d•Onsite

About The Position

The Strategic Marketing Manager will be responsible for leading and overseeing all marketing deliverables (earned, shared, paid) for NAPA (or lines of business and brands within NAPA). Inherent in this responsibility is working closely with all internal and external functions/partners to translate long-term strategy into highly effective annual marketing plans. This Strategic Marketing Manager will have a strong understanding of the business goals with the ability to leverage marketing tactics to promote key customer/brand driving initiatives to deliver a robust ROI for NAPA. Looking for an optimistic and self-motivated individual with a collaborative, can-do attitude who asks "why" vs. "why not", finds opportunities and is grounded in the business needs, objectives, and vision.

Requirements

6-8 years of Marketing or Advertising experience (preferably Brand & Agency)
Bachelor degree in Marketing or Advertising, MBA preferred
2+ years of supervisory experience
Excellent understanding of holistic marketing fundamentals and industry knowledge: well versed in traditional and digital marketing channels
Advanced digital skillset: Understanding the nuances of the various platforms: Display (Programmatic/Direct), Search (SEM/Shopping), Social
Lead with a growth mindset – curiosity, innovation, inclusiveness, grit, flexibility and willingness to give and receive actionable feedback for personal development.
Strong detail orientation. Ability to multi-task, prioritize, and work well under tight timelines
Passion to tackle challenges head-on; not afraid to find creative solutions to solve problems
Strong verbal skills with the ability to communicate complex topics to a variety of experience levels
Ability to thrive in a collaborative setting: capability to break down silos to work in concert with relevant stakeholders
Hunger to dive in and analyze data and be motivated by driving measurable results
Excellent analytic and project management skills

Nice To Haves

MBA preferred

Responsibilities

Building an always-on, data-driven marketing plan to target high-value customers
Enhancing creative messaging strategy to align with marketing objectives and brand research
Cultivating cross-functional relationship (incl. brand, category management, digital, finance) to optimally develop and execute key business initiatives, ranging from monthly promotions, product launches and sales driving programs
Engaging with Agency partners to develop media recommendations/plans that are aligned with communication goals and key business objectives
Working with agencies to leverage MMM and consumer insights to drive channel planning, targeting, and partner selection
Helping stand up DMP and integrate data capabilities and expertise into marketing operations and planning teams
Optimizing the annual plans to improve ROI by determining media investment allocation across all media: Video, Digital, Social, Radio, Print, OOH, etc.
Working collaboratively with Marketing Managers as a leader and mentor within the marketing department
Analyzing competitive activity on an ongoing basis, interpreting data, sharing learnings to guide in the optimization of marketing plans
Developing KPIs and scrutinizing all reporting to understand optimization opportunities to drive incremental business value
Tracking media/partner expenditures to ensure budget compliance - providing concise, timely and accurate reporting to accounting and senior management