Strategic Marketing Manager- OEM

Rockwell Automation • Raleigh, NC

1d

About The Position

As the OEM Strategic Marketing Manager at Rockwell, you will shape and implement marketing strategies for the OEM/Machine Builder segment. You will focus on driving growth, strengthening OEM partnerships, and expanding market presence. We are looking for creativity and strong knowledge of the OEM landscape. You will lead marketing strategy and programs that increase demand and sales across all industry markets. Reporting to the Global OEM Strategy and Marketing Lead, you will collaborate globally with Regional Sales & Marketing, Industry Teams, Business Units, and Portfolio Marketing.

Requirements

• Bachelor's degree in relevant field
• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

Nice To Haves

• Bachelor's degree preferably in engineering, MBA preferred
• Typically requires 5+years of marketing experience in OEM marketing or product marketing
• Substantial experience in the OEM space for the automation market, including selling to OEMs.
• Experience developing and executing successful marketing strategies in the OEM segment.
• 5+ years of experience with the OEM industry, including key players and market trends.
• In-depth knowledge of the Discrete, Hybrid, and Process sectors.

Responsibilities

• Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
• Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
• Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies.
• Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
• Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments.
• Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
• Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
• Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.
• Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
• Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign.
• Support development of the Rockwell Automation Industry Strategic Plan (BSR).

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level