Strategic Marketing Director (B6)
About The Position
Applied Materials is seeking a Strategic Marketing Director to lead market assessment and strategy for a broad functional area. The role provides leadership and direction through managers, bringing a broad understanding of technical and business environments to develop strategies that meet business objectives. The director is accountable for the performance and results of cross-functional groups within a business, integrating products into a market-focused portfolio and managing that portfolio like a product. The role drives market analysis, strategic direction, segment selection, product strategy, and the marketing function’s alignment with organizational goals. The position is based in Santa Clara, California, and requires travel 20% of the time. Relocation is eligible.
Responsibilities
- Lead and direct market assessments of existing and potential markets through managers.
- Develop and communicate strategies to meet business objectives for a broad functional area.
- Oversee cross-functional groups and integrate products into a coherent, market-focused product portfolio.
- Manage the portfolio as a product, including its business plan, positioning, buying process, market requirements, and marketing plan.
- Analyze market data to identify trends and opportunities, develop strategic direction, and create market analysis presentations.
- Direct and control a broad functional area, guide personnel, support efficient operations, and drive the growth process.
- Map needs in targeted markets, analyze market segmentations, and determine which segments to pursue.
- Work with the management team to ensure the marketing function meets the organization’s strategic goals.
- Create product strategies integrated with Applied Materials products.
- Illustrate the vision and key phases of product deliverables for a broad functional area.
Benefits
- Comprehensive benefits package
- Potential participation in a bonus program
- Potential participation in a stock award program
- Supportive work culture that encourages learning, development, and career growth
- Programs and support for employee health, wellbeing, and personal and professional growth
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
