Director of Marketing, Strategic Accounts

Marqeta•Premium+ AND Premium, CA

17h•$200,000 - $267,600•Remote

About The Position

Marqeta’s Director of Marketing, Strategic Accounts owns the marketing strategy for the company’s strategic customer base, with the goal of driving product adoption, cross-sell and upsell, customer advocacy, and long-term partnership growth. The role is the primary marketing partner to the Strategic Accounts organization and orchestrates programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline. The position develops scalable account engagement, advocacy, customer success, and account-based marketing programs across the customer lifecycle. It supports executive engagement and customer events, Voice of Customer programs, product communications and beta coordination, sales enablement, competitive positioning, account expansion playbooks, customer onboarding, and performance tracking. The role collaborates with internal teams to tailor strategies to customer maturity, industry, regional needs, and growth opportunities. Marqeta is Flex First. The role may be performed remotely anywhere in the United States or from the company’s Oakland, California headquarters.

Requirements

10+ years of B2B marketing experience focused on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing.
At least 3 years of experience in a people leadership role.
Experience marketing to complex enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions.
Proven track record driving cross-sell, upsell, and product adoption through marketing programs that move expansion pipeline or revenue within an existing customer base.
Experience partnering with Sales and Account Management and developing enablement materials that account representatives use.
Experience designing and running customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings.
Strong understanding of customer marketing within the revenue engine, including net revenue retention, expansion pipeline, wallet share, and account penetration.
Experience building customer advocacy and co-marketing programs such as case studies, press releases, speaking opportunities, and joint thought leadership.
Ability to use Voice of Customer programs, feedback loops, and competitive intelligence to inform positioning, product conversations, and displacement narratives.
Ability to lead cross-functionally across Product Marketing, Demand Generation, Brand, Communications, Events, and Analytics, including without direct authority.
Data-informed and KPI-driven approach, including setting goals, tracking performance with Analytics and RevOps, and adjusting programs based on results.
Proficiency with Salesforce and Marketo or HubSpot; familiarity with ABM platforms such as Demandbase or 6Sense.
Experience coordinating regional programs and making global-versus-local decisions involving events, language, and cultural nuance.
Strong communication and storytelling skills, including the ability to develop executive-level presentations and messaging from complex product and customer narratives.
Comfort operating in ambiguity, building programs from scratch, and establishing a new function without a fully defined playbook.

Nice To Haves

Experience in fintech, payments, embedded finance, SaaS, or financial services.

Responsibilities

Serve as the primary point of contact between Strategic Accounts and the broader Marketing team, aligning priorities, campaigns, launches, and customer engagement.
Develop and execute marketing strategy for strategic accounts to strengthen relationships, increase product adoption, and drive expansion opportunities.
Coordinate with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver connected customer experiences.
Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.
Develop executive communications, partner newsletters, thought leadership, webinars, industry event and speaking opportunities, case studies, press releases, co-marketing, and customer resources.
Support QBR and ABR strategy, innovation sessions, messaging, and executive presentations.
Partner with the Insights team on Voice of Customer programs, feedback loops, customer insights communications, competitive intelligence, and battlecards.
Plan and execute Customer Advisory Board programs, executive touchpoints, roundtables, customer events, executive briefings, and industry forums.
Coordinate product roadmap awareness, customer communications, beta participant identification, and coordination with Product Marketing.
Address global and regional marketing coordination, including events, language, cultural nuance, and marketing assets.
Develop marketing programs to increase product adoption and expand customer relationships.
Create sales enablement materials, messaging, talk tracks, playbooks, and campaigns supporting cross-sell and upsell.
Equip Strategic Account teams with positioning, customer stories, product knowledge, and resources to expand customer relationships.
Develop tailored competitive positioning and account expansion playbooks aligned to customer journey, maturity, industry, and product portfolio.
Partner with Sales, Customer Success, Product, Commercialization, and Revenue Operations on account-specific business cases and high-value expansion opportunities.
Work with Demand Generation on strategic account inclusion in integrated campaigns, ABM programs, executive events, and nurture initiatives.
Advise on account segmentation, campaign prioritization, engagement tactics, and buying committee coverage.
Develop approaches to engage stakeholders across business, product, operations, finance, and executive leadership, and coordinate marketing throughout the customer lifecycle.
Develop onboarding resources, best practices, and engagement programs to help new strategic customers realize value quickly.
Create scalable customer communications supporting adoption, education, and ongoing engagement.
Partner with Analytics on goal setting, KPIs, and performance tracking.
Identify opportunities to strengthen customer relationships through proactive marketing programs and personalized experiences.

Benefits

Multiple health insurance options.
Flexible time off.
Retirement savings program with company contributions and after-tax contributions.
Equity in a publicly traded company and an Employee Stock Purchase Program.
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave.
Free therapy sessions, financial and professional coaching, and legal advice.
Monthly stipend to support the remote work model.
Annual development dollars to support employee growth and development.
Annual bonuses for eligible employees based on individual performance and company success.
Flex First work options, allowing employees to work remotely or from a company office.