Strategic Marketing Account Executive

News-Press & Gazette Company • Columbia, MO

6h • Onsite

About The Position

Join our family-owned media company as a Strategic Marketing Account Executive in Mid-Missouri. We offer stability and support for a lucrative career applying high-level strategy to local business challenges. As Mid-Missouri's ABC and FOX affiliate, we are a trusted, multi-platform presence in the community. We are seeking a driven, strategic professional to partner with local businesses on their marketing, advertising, and business development. You will leverage the strength of our broadcast offerings (local news, high-profile sports, prime-time entertainment) and our comprehensive advanced digital marketing solutions. This is a strategic consulting and sales role requiring deep understanding of client businesses to craft impactful, multi-platform media solutions that deliver measurable results.

Requirements

• A strong understanding of digital media strategies and trends (e.g. SEO, SEM, social, or streaming TV).
• Exceptional communication, presentation, and strategic thinking.
• A relationship-driven approach with a clear focus on client retention and growth.
• Previous professional experience in a Marketing, Communications, Business, or a related field.

Responsibilities

• Strategic Client Consulting: Work closely with Mid-Missouri businesses and advertising agencies to analyze their marketing needs, identify growth opportunities, and develop data-driven, strategic campaigns.
• Multi-Platform Solution Design: Utilize a comprehensive portfolio of advertising products, including broadcast television (ABC17, FOX22), targeted streaming television (OTT/CTV), and a full suite of digital marketing tactics (SEM, SEO, display, social).
• Business Development: Aggressively pursue new business and cultivate long-term relationships that lead to sustained partnerships. This role also manages an established book of business.
• Client-Focused Account Management: Prioritize relationship-driven account management, ensuring client success, campaign performance, and consistent renewals.
• Collaboration: Work with our experienced team to leverage internal market research, audience analytics, and industry insights to build winning proposals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed