Strategic Education Marketing Lead

Dermalogica•Carson, CA

1d•Hybrid

About The Position

Dermalogica, a leader in professional skincare and part of the Unilever Prestige family, is seeking a Strategic Education Marketing Lead. This role is crucial for developing and executing marketing strategies for education programs to drive growth in account engagement within the professional business. The position involves leveraging audience segmentation, marketing automation, customer journey development, and data-driven optimization to enhance participation and retention across various educational offerings. Dermalogica is committed to innovation, sustainability, and excellence, supported by its International Dermal Institute.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field preferred
2–5 years of marketing experience, preferably within education, beauty, aesthetics, wellness, or a related industry
Experience executing digital marketing campaigns across email, web, social media, and marketing automation platforms
Experience developing customer segmentation and automated lifecycle marketing programs
Familiarity with CRM systems, Klaviyo, marketing automation tools, Wrike, Power BI, or similar platforms
Proficiency in Microsoft Office Suite
Exceptional interpersonal and communication skills with a proven ability to build relationships across diverse teams.
Strong ownership mindset with accountability for results.
Ability to work independently and build structure in a fast-paced environment
Experience with audience segmentation and targeted marketing
Data-driven decision making and analytical thinking
Marketing automation and customer journey development
Campaign testing, optimization, and performance measurement.
Strong organizational and project management skills.
Passion for aesthetics, education, and professional development.
MUST LIVE LOCAL

Responsibilities

Own the end-to-end marketing strategy and execution for all education programs, workshops, and training initiatives.
Develop campaigns that drive participation and support business growth objectives.
Utilize data and insights to continuously optimize performance and engagement.
Develop segmented customer journeys for new, inactive, and active accounts.
Build automated marketing workflows and nurture campaigns.
Create targeted messaging and campaigns based on audience behaviors and needs.
Develop and maintain customer-facing education catalogs and promotional materials.
Align education marketing initiatives with broader corporate and professional marketing campaigns.
Translate enterprise marketing priorities into education specific strategies that drive enrollment and engagement.
Build strong relationships across Education Operations, District Education Managers, and Professional Marketing teams.
Support workshop launches, promotional calendars, and enrollment initiatives.
Leverage field feedback and account insights to strengthen messaging and improve conversion.
Execute integrated campaigns across email, web, social media, and events.
Manage audience segmentation and customer journey development.
Conduct testing and optimization to improve campaign effectiveness and engagement.
Track key metrics including participating accounts, new account activation, re-engagement, and repeat attendance.
Analyze audience and course performance data to identify trends and opportunities for growth.