Strategic Director- Hybrid (Plano, TX)

Intertrend•Plano, TX

4d•$140,000 - $180,000•Hybrid

About The Position

The Strategy Director leads the agency’s Strategy team as a player-coach, personally developing strategic briefs while mentoring the strategists who create other briefs. The role owns consumer and cultural insight, creative briefs, and success measurement. As the senior strategic owner of client and new-business work, the director partners daily with Creative, Media, Account, and Production teams and consults on strategy beyond the Strategy team’s assignments. The position reports directly to agency leadership. The agency is open to candidates from general-market or multicultural strategy backgrounds who can develop strong briefs and demonstrate their impact. The role leads and grows a team of three to four strategists, owns strategy for major accounts including automotive, and develops audience-specific insights. It also involves presenting briefs to senior clients, establishing objectives and KPIs, advancing points of view, identifying award-potential projects, protecting and growing client relationships, and helping win new business. The role is hybrid in Plano, Texas. The stated pay range is $140,000–$180,000, with individual compensation determined based on job-related skills, relevant experience, education, training, and other factors.

Requirements

At least 8 years of agency advertising strategy experience, including at least 3 years managing a team.
Currently at Senior Strategist or Associate Director level or above.
Strong fundamentals in research, insight, brand positioning, creative briefs, and communications planning.
Comfort with metrics, statistics, and measurement, including reading tracking studies, questioning sample sizes, and proving results.
Experience working with large national clients.
Creative approach, strong point of view, and confidence presenting to senior clients.
Record of coaching strategists and growing agency business.
Hands-on use of AI tools in research and planning, with judgment about their limitations.

Nice To Haves

Work on award-winning campaigns.
Hands-on experience in media, creative, or account service in addition to strategy.
Automotive category experience.
Hands-on strategy work with Asian American consumers, ideally across more than one segment.

Responsibilities

Lead, coach, and grow a team of three to four strategists through assignments, reviews, and example.
Own overall client strategy on the agency’s largest accounts, including automotive.
Develop audience-specific consumer and cultural insights.
Write creative briefs and present them confidently to senior clients.
Set objectives and KPIs and measure whether the work achieved its goals.
Bring provocative points of view to clients and internal teams.
Identify and shape projects with award potential.
Protect and grow client relationships and help win new business.
Consult on strategy beyond the Strategy team’s assignments.